[Remote] Senior Manager, CRM (Marketplace) at Collectors

United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Collectibles, Marketplace, TechnologyIndustries

Requirements

5-8+ years of lifecycle marketing expertise with consumer-facing products (ecommerce, marketplaces, and/or entertainment)
Mastery of CRM execution with 2-3+ years of hands-on experience operating in Iterable
Experience developing near- and long-term lifecycle marketing roadmaps for newly launched consumer products
Hands-on experience operating in Iterable to bring roadmaps to life
Worked closely with internal and external partners
Bias for action, organized, collaborative, and able to adapt with a fast-growing business unit and team
Player/Coach: ability to own both strategy and execution

Responsibilities

Own end-to-end CRM: define lifecycle marketing strategy to activate the base for the new product offering, including design and motion for end-to-end lifecycle comms across customer acquisition, activation, engagement/retention, winbacks, and LTV expansion
Deliver results as the core channel for GTM strategy and business performance in new customer acquisition and retention
Test & learn: design marketing journeys and test audience, messaging, timing, cadence, design, and incentives to achieve growth objectives
Analyze, research, and hypothesize: partner with analytics, consumer insights, and product teams to study customer behavior, identify patterns leading to engagement vs. churn, and build customer archetypes/personas for acquisition and tailored comms
Player/Coach: own strategy and execution, partnering with cross-functional teams (creative, design, marketing, analytics, product) to build, execute, and measure success; opportunities to build and scale a team as the program grows

Skills

Key technologies and capabilities for this role

CRMLifecycle MarketingIterableCustomer AcquisitionRetentionWinbacksLTVMarketing StrategyRoadmap Development

Questions & Answers

Common questions about this position

What is the work location or remote policy for this role?

You’ll report to the Head of Growth, New Ventures and work from our Santa Ana, CA or Jersey City, NJ office. Remote or hybrid candidates will also be considered, but if you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time.

What key skills and experience are required for this position?

The role requires hands-on experience operating in Iterable, developing near- and long-term lifecycle marketing roadmaps for newly launched consumer products, and working closely with internal and external partners. Ideal candidates are organized, collaborative, with a bias for action, and able to adapt to a fast-growing business.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the team structure look like for this position?

You’ll report to the Head of Growth, New Ventures and work within the Marketplace team on an exciting new consumer product.

What makes a strong candidate for this Senior Manager, CRM role?

Strong candidates have experience building lifecycle marketing roadmaps for new products, hands-on work in Iterable, and partnering with teams, while being action-oriented, organized, collaborative, and adaptable to fast growth.

Collectors

Authenticates and grades collectibles items

About Collectors

Collectors.com specializes in the authentication and grading of valuable collectibles, including coins, sports cards, and memorabilia. The company assesses the condition and authenticity of these items, which is essential for determining their market value. Using advanced technologies like computer vision and machine learning, Collectors.com automates the grading process, enhancing both speed and accuracy. This service is crucial for individual collectors, dealers, and investors who want to ensure the quality of their items. Unlike many competitors, Collectors.com not only provides grading services but also offers a subscription model for access to valuable data insights on collectible prices and trends. The company's goal is to support the growing demand for collectible authentication while ensuring employee well-being through competitive benefits.

Santa Ana, CaliforniaHeadquarters

1986Year Founded

$100MTotal Funding

POST_IPO_DEBTCompany Stage

Data & Analytics, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Health Insurance

401(K) Company Match

Paid Vacation

Paid Holidays

Employee Discounts

Flexible Work Hours

Fun Working Environment

Risks

Rising competition from Beckett Grading Services threatens market share.

Counterfeit collectibles pose a threat to Collectors' credibility.

Economic downturns may reduce demand for Collectors' services.

Differentiation

Collectors integrates AI and machine learning for precise grading and authentication.

Partnerships with eBay and GameStop enhance Collectors' market reach and service offerings.

Collectors offers a comprehensive marketplace with grading, vaulting, and selling services.

Upsides

Increased interest in digital collectibles boosts demand for authentication services.

Fractional ownership trends create new opportunities for grading and authentication.

Growing popularity of online marketplaces expands Collectors' service reach.

Land your dream remote job 3x faster with AI

Try Jobo Free