[Remote] Customer Lifecycle Manager at GoFundMe

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Nonprofit, FundraisingIndustries

Requirements

2+ years of professional experience in B2B lifecycle marketing, email marketing, or customer engagement
Hands-on experience with email service providers (Marketo or Braze preferred) and marketing automation
Strong background in A/B testing, experimentation, and lifecycle analytics
Ability to operate with speed, agility, and data-driven decision-making
Excellent communication and collaboration skills, with the ability to influence across teams
A passion for supporting nonprofits and helping them succeed with GoFundMe Pro
Preferred: Experience building lifecycle programs at a SaaS company

Responsibilities

Design and execute email campaigns, including ensuring consistent communication with GoFundMe Pro customers to improve experience, engagement, fundraising, and value
Write, schedule, and coordinate content for monthly customer communications (Coaching email, Customer Education email, Product Usage and Insights email)
Identify and implement new programs to advance product adoption and support business objectives
Run continuous A/B tests and controlled experiments to optimize email performance metrics
Build personalized email experiences based on customer segment and lifecycle stage
Design onboarding, engagement, and renewal campaigns reflecting entry paths, usage data, and fundraising intent
Develop segmentation logic for onboarding and adoption journeys by entry point and customer behavior data
Ensure messaging aligns with feature gating, product configurations, and subscription tiers
Use customer behavior data to increase engagement, reduce drop-off, drive activation and upgrade, and balance user experience with business growth
Optimize emails with messaging, segmentation, and sending cadences to drive faster activation and repeated use of tools
Translate insights into actionable lifecycle strategies to strengthen activation and adoption
Collaborate with the Senior Lifecycle Manager on execution and coordination of all Lifecycle programs
Collaborate with Marketing for content scheduling, managing the customer email calendar, and maintaining audience segments
Align with the Digital Customer Success Operations Analyst to ensure data availability for segmentation and targeted campaigns
Partner with CX and Post-Sales teams to monitor audience cohorts and identify opportunities
Build and maintain strong internal partnerships to enhance the customer experience

Skills

Email Marketing

A/B Testing

Customer Segmentation

Personalization

Email Campaigns

Data Analysis

Product Adoption

Cross-Functional Collaboration

GoFundMe

Online platform for crowdfunding and fundraising

About GoFundMe

GoFundMe is an online platform that enables individuals and organizations to raise money for various needs and aspirations. Users can create fundraising campaigns in just five minutes by sharing their stories and soliciting donations from their networks and beyond. The platform caters to a wide range of clients, including those facing medical emergencies, families in need of memorial funds, students seeking educational support, and nonprofits looking for financial assistance. GoFundMe operates globally and has built a community of over 100 million people who have collectively raised $25 billion through more than 200 million donations. The company generates revenue through voluntary tips from donors and a small transaction fee on each donation, which helps cover payment processing costs and maintain platform security. GoFundMe's goal is to provide a safe and user-friendly experience for both donors and recipients, leveraging community support to help people meet their financial needs.

Redwood City, CaliforniaHeadquarters

2010Year Founded

$1,178.5MTotal Funding

SERIES_ACompany Stage

Fintech, Social ImpactIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Hybrid Work Options

Family Planning Benefits

Commuter Benefits

Parental Leave

Unlimited Paid Time Off

Mental Health Support

Wellness Program

Professional Development Budget

Conference Attendance Budget

Risks

Emerging crowdfunding platforms with lower fees could attract users away from GoFundMe.

Partnership with Meta may expose GoFundMe to privacy concerns, affecting user trust.

Reliance on voluntary tips may be unsustainable during economic downturns.

Differentiation

GoFundMe is the most trusted name in crowdfunding since its founding in 2010.

The platform serves diverse clients, from individuals to nonprofits, globally.

GoFundMe's user-friendly interface allows fundraisers to start campaigns in five minutes.

Upsides

Collaboration with Meta enhances social sharing, boosting fundraiser reach and effectiveness.

Specific relief funds for disasters position GoFundMe as a go-to emergency platform.

Partnerships with organizations enhance GoFundMe's reputation as a socially responsible platform.

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