[Remote] Customer Growth & Lifecycle Marketing Manager at Drata

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

6–8 years of experience in growth marketing, lifecycle marketing, or customer marketing roles in B2B SaaS
Proven ability to design and execute customer lifecycle programs across onboarding, adoption, retention, renewal, and expansion
Strong track record of delivering cross-sell and up-sell growth campaigns with measurable impact
Experience with customer journey mapping, segmentation, and personalized campaigns
Data-driven mindset with expertise in reporting, analytics, and campaign optimization (including A/B testing)
Strong AI mindset — eager to leverage AI for personalization, targeting, and campaign automation
Highly customer-centric, with a deep understanding of customer journeys and how to influence them through marketing
Exceptional collaboration skills and experience working with Account Management, Customer Success, and Revenue teams
Experience in B2B SaaS or cybersecurity industries preferred

Responsibilities

Lead quarterly expansion sizing and design targeted campaigns to accelerate cross-sell and up-sell growth
Define and optimize the customer journey across onboarding, adoption, retention, renewal, and expansion, ensuring communications align to each stage
Build and execute lifecycle campaigns across multiple channels (email, in-app, webinars, and other digital touchpoints)
Run A/B tests, analyze results, and refine campaigns for maximum engagement, retention, and growth
Partner with Account Management and CSG teams to deliver highly personalized campaigns that drive customer adoption and account penetration
Own the end-to-end planning, execution, and measurement of growth and lifecycle campaigns
Apply AI tools to enhance segmentation, personalization, and campaign execution at scale
Own reporting and analytics for lifecycle and expansion campaigns, tracking KPIs such as retention rates, renewal rates, expansion revenue, and customer engagement
Collaborate with Revenue, Field, AM, and CSG teams to align marketing with customer growth priorities

Skills

Key technologies and capabilities for this role

Customer Journey MappingLifecycle MarketingExpansion CampaignsA/B TestingEmail MarketingIn-App MessagingWebinarsCampaign AnalyticsCustomer SegmentationAI ToolsPersonalizationRetention StrategiesRenewal CampaignsCross-SellUp-SellKPI Tracking

Questions & Answers

Common questions about this position

Is this role remote?

Yes, this is a fully remote position.

What experience level is required for this role?

The role requires 6–8 years of experience in growth marketing, lifecycle marketing, or customer marketing roles in B2B SaaS.

What key skills are needed for the Customer Growth & Lifecycle Marketing Manager position?

Key skills include designing and executing customer lifecycle programs, data-driven analytics with A/B testing, customer journey mapping and segmentation, AI for personalization, and cross-functional collaboration with Account Management and Revenue teams.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate has 6–8 years in B2B SaaS growth or lifecycle marketing, proven cross-sell/upsell results, experience with customer journey mapping and AI tools, and a collaborative, customer-centric approach with data analytics expertise.

Drata

Automates security and compliance processes

About Drata

Drata provides a platform that automates security and compliance processes for companies, helping them achieve and maintain continuous compliance with standards like SOC 2, ISO 27001, and HIPAA. The platform works by integrating with over 75 different technologies to continuously monitor a company's security posture and collect evidence needed for compliance audits. This automation reduces the need for manual tasks, such as taking screenshots and managing spreadsheets, making the compliance process more efficient. Drata primarily serves fast-growing technology and SaaS companies that face challenges in managing compliance due to rapid growth and complex regulations. Unlike its competitors, Drata focuses on providing a comprehensive, integrated solution that ensures clients are always audit-ready. The goal of Drata is to simplify compliance management, allowing businesses to save time and resources while building trust with their customers.

San Diego, CaliforniaHeadquarters

2020Year Founded

$319.2MTotal Funding

SERIES_CCompany Stage

Enterprise Software, CybersecurityIndustries

501-1,000Employees

Benefits

Health benefits

Learning enrichment stipends

Flexible PTO

Work from home stipend

401k

Parental leave

Risks

Integration challenges from acquisitions like oak9 may disrupt service delivery.

AI-generated responses in compliance may face client resistance over accuracy concerns.

Rapid platform expansion could strain infrastructure, risking service outages.

Differentiation

Drata automates compliance with over 75 technology integrations, streamlining audit readiness.

Founded in 2020, Drata focuses on continuous compliance for fast-growing tech companies.

Drata's AI-driven solutions reduce manual compliance tasks, enhancing efficiency and accuracy.

Upsides

Drata's acquisition of oak9 integrates compliance into the software development lifecycle.

AI Questionnaire Automation accelerates sales cycles by minimizing security review delays.

Strategic alliances, like with 360 Advanced, expand Drata's market reach and service offerings.

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