Senior Regional Marketing Manager
ExpediaSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Oil & Gas, Chemicals, Pharma, Manufacturing, EnergyIndustries
Requirements
The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes. Candidates should have experience in creating regional marketing plans, coordinating events, and executing campaigns to drive pipeline and revenue. Strong analytical skills and the ability to measure and report on campaign performance using key marketing KPIs are required.
Responsibilities
As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition. You will plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars. You will work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue. You will also work with demand generation and digital marketing teams to amplify field programs through digital channels and measure campaign performance using key marketing KPIs.
Skills
Demand Generation
Pipeline Growth
Upsell
Brand Recognition
Field Events
Trade Shows
Digital Campaigns
ABM Strategies
Partner Marketing
Cognite
Industrial data management for asset-heavy industries
About Cognite
Cognite specializes in managing industrial data and facilitating digital transformation for asset-heavy industries like oil and gas, power and utilities, and manufacturing. Its main product, Cognite Data Fusion, integrates and organizes data from various sources, making it easier for businesses to analyze and utilize this information effectively. This process, known as data contextualization, enhances the relevance of data for better decision-making. Cognite operates on a software-as-a-service (SaaS) model, allowing clients to subscribe to its software, which provides a consistent revenue stream and access to ongoing updates. Additionally, Cognite offers consulting services to assist clients in optimizing their use of the software. The company's goal is to help industries improve their operations through better data management and digital solutions.
Bærum, NorwayHeadquarters
2016Year Founded
$219.2MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Industrial & Manufacturing, Enterprise SoftwareIndustries
501-1,000Employees
Benefits
Competitive Compensation + 401(k) with employer matching
Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
Unlimited PTO + flexibility to enjoy it
Paid Parental Leave Program
Learning & Development Stipends
Global Mobility & Exchange Program
Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices
Risks
Emerging industrial AI startups pose a threat to Cognite's market share.
Geopolitical tensions could disrupt operations in key regions like the Middle East.
Reliance on cloud providers introduces risks related to data security and outages.
Differentiation
Cognite Data Fusion integrates and contextualizes data for asset-heavy industries.
Cognite offers a subscription-based SaaS model, ensuring continuous software updates.
Cognite's solutions enhance safety, sustainability, and efficiency in industrial operations.
Upsides
Cognite's partnership with Google Cloud enhances scalability and security for data management.
The launch of Cognite Embedded opens new innovation avenues for industrial software builders.
Cognite's joint venture with Saudi Aramco expands its influence in the MENA region.
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