Manager, B2B Growth Marketing

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SoftwareIndustries

Requirements

The ideal candidate will have over 5 years of B2B marketing experience, with a strong focus on demand generation and campaign strategy within the SaaS or cybersecurity sectors. A proven track record of planning and executing multi-channel marketing programs that generate pipeline and influence revenue is essential. Proficiency in HubSpot and Salesforce is required, with experience in tools like Demandbase, ZoomInfo, and Salesloft being a plus. The role also requires experience managing or mentoring direct reports, excellent communication, project management, and collaboration skills, and an analytical mindset for campaign data interpretation. Familiarity with marketing best practices across paid and owned channels, and comfort using AI tools for productivity enhancement are also necessary.

Responsibilities

This role is responsible for developing and executing integrated marketing campaigns to drive demand and accelerate pipeline across North American commercial segments. The Manager will manage and support the B2B Marketing Campaign Specialist, define campaign strategy, audience targeting, and lead nurturing programs in partnership with marketing operations. Key duties include owning campaign calendars, brief development, performance analysis, and reporting. The position involves collaborating with sales and RevOps on ABM programs, coordinating with internal teams for unified campaign execution, and supporting quarterly planning, forecasting, and KPI reporting. Additionally, the Manager will partner with product marketing to ensure campaign messaging alignment and create compelling content and messaging for various marketing materials.

Skills

B2B Marketing

Demand Generation

Customer Acquisition

Campaign Development

Performance Optimization

Lead Generation

Pipeline Generation

Marketing Programs

Cybersecurity

People Management

Keeper Security

Cybersecurity solutions for data protection

About Keeper Security

Keeper Security provides cybersecurity solutions aimed at protecting sensitive data for individuals and businesses. Its main product is a zero-knowledge security platform, which means that the company cannot access the data stored by its users, ensuring high levels of privacy and security. This platform is scalable, allowing it to adapt to the needs of various organizations, from small businesses to large enterprises. Unlike many competitors, Keeper Security is recognized for its extensive audits and certifications, which enhance user trust. The company operates on a subscription-based model, offering tailored plans for personal, family, student, business, and enterprise use, with options for multi-year commitments that provide savings. The goal of Keeper Security is to deliver reliable data protection while ensuring continuous updates and support for its users.

Chicago, IllinoisHeadquarters

2011Year Founded

$58.6MTotal Funding

GROWTH_EQUITY_VCCompany Stage

CybersecurityIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Emerging cybersecurity startups could erode Keeper's market share.

AI-driven cyber threats require Keeper to continuously adapt its security protocols.

Regulatory scrutiny on data privacy may increase Keeper's compliance costs.

Differentiation

Keeper Security offers a zero-knowledge security platform ensuring maximum data privacy.

The company is SOC-2 and ISO 27001 certified, enhancing trust and reliability.

Keeper's subscription model provides continuous updates and tailored plans for diverse customer needs.

Upsides

Growing demand for zero-trust architecture boosts Keeper's market potential.

Strategic partnerships, like with Sherweb, expand Keeper's market reach.

Increased cybersecurity needs in sectors like legal and sports enhance Keeper's relevance.

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