Sr. Manager, Channel Marketing

Position Overview

• Location Type: Remote (Canada & US)
• Employment Type: Full Time
• Salary: Not specified

1Password is dedicated to making digital security simple and accessible. We’re expanding our channel efforts to meet growing demand following the successful launch of 1Password Extended Access Management and partner interest. We are seeking a dynamic Senior Manager, Channel Marketing to lead the next phase of our channel strategy. As the Sr. Manager, Channel Marketing you are accountable for developing a Channel Marketing function to enable, co-market with, and incentivize distributors, resellers and managed service providers (MSPs) to sell 1Password to their customers. You will design the process for engaging with and enabling 1Password partners. You will lead the creation and oversee the execution of co-marketing and MDF programs that activate and incentivize 1Password resellers and MSP partners to source new business and support their 1Password customers. You understand the needs of regional partners and how to craft a marketing strategy to deliver against their objectives. You will work closely with the GTM Partnerships team, Product Marketing, and Field Marketing to define the channel marketing capabilities to support our channel sales team, build required partner assets, and deliver the appropriate mix of tactics that ensures pipeline and ARR targets are achieved. You will also be responsible for building and leading a high-performing channel marketing team to support these efforts and scale our impact globally.

Requirements

• Experience: 8+ years experience in channel marketing strategy and program execution.
• Industry Knowledge: Hands-on experience in developing and executing channel marketing initiatives and co-marketing channel programs in the Cybersecurity sector.
• Relationship Building: Proven history of recruiting, developing relationships, and retaining resellers and MSPs.
• Results-Oriented: A proven track record of generating pipeline and ARR through channel marketing.
• Leadership: Experience managing and developing direct reports, with a demonstrated ability to build high-performing teams.
• Partner Enablement: Experience planning and managing partner enablement programs, and managing a partner marketing portal.
• Technical Skills: Hands-on experience with Zift preferred.
• Budget Management: Proven ability to plan, manage, and optimize MDF budgets and programs.
• Analytical Skills: Critical thinker with an ability to use data to inform decisions.

Responsibilities

• Develop and execute a comprehensive Channel Marketing strategy.
• Design and implement processes for engaging and enabling 1Password partners (distributors, resellers, MSPs).
• Lead the creation and execution of co-marketing and MDF (Marketing Development Funds) programs.
• Drive pipeline and ARR growth through channel marketing initiatives.
• Build and manage a high-performing channel marketing team.
• Collaborate with GTM Partnerships, Product Marketing, and Field Marketing teams.
• Manage partner enablement programs and a partner marketing portal.
• Optimize MDF budgets and programs.
• Utilize data to inform marketing decisions.
• Maintain strong relationships with regional partners.

Application Instructions

• Not specified in the provided text. (Please refer to 1Password's careers page for application details.)