Industry Marketing Manager

United States

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$130,000 – $160,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

LegalTech, Software as a Service (SaaS), Legal ServicesIndustries

Requirements

Candidates should have 5-8 years of experience in litigation and/or pre-litigation law firms, ideally in the personal injury space. A passion for marketing and customer engagement is essential, with marketing experience being a bonus. Proven success in crafting go-to-market strategies tailored to specific verticals, building targeted content, and presenting to the personal injury industry is required. Excellent cross-functional collaboration and storytelling skills are necessary, along with an analytical, data-informed mindset and experience driving industry-specific metrics. The ideal candidate thrives in a fast-paced, entrepreneurial environment with high autonomy and execution velocity.

Responsibilities

The Industry Marketing Manager will act as an internal expert on the personal injury legal space, informing marketing strategy with deep industry insight. They will create engaging, vertical-specific content that resonates with litigation and pre-litigation law firms. Responsibilities include experimenting with creative campaigns to raise awareness of EvenUp across the legal industry, collaborating with the marketing team on programs for brand awareness and growth, and using data, market insights, and emerging trends to shape messaging, content, and campaign direction. The role also involves leading cross-functional, creative initiatives to deepen industry engagement and outreach, supporting efforts to position EvenUp as the leading AI solution for personal injury law firms, and strengthening EvenUp’s public presence through campaigns, industry events, and speaking opportunities.

Skills

Content creation

Campaign management

Vertical marketing

Industry research

B2B marketing

Legal industry

SEO/content strategy

Product marketing

Storytelling

Cross-functional collaboration

Campaign experimentation

Brand awareness

EvenUp

Legal services for personal injury cases

About EvenUp

EvenUp Law provides legal services focused on personal injury, trucking accidents, and medical malpractice. The firm operates in multiple states, including Texas, Pennsylvania, California, Indiana, and Georgia. Its business model is based on a contingency fee structure, meaning they only receive payment if they win a case, taking a percentage of the settlement or judgment. What sets EvenUp Law apart from its competitors is its detailed case preparation and the ability to analyze cases like an adjuster or defense attorney, which leads to higher settlement amounts and quicker resolutions for clients. The firm also maintains a database of similar injuries and their values, which helps in providing accurate damage estimates. The goal of EvenUp Law is to save clients time and stress while ensuring they receive fair compensation for their injuries.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$214MTotal Funding

SERIES_DCompany Stage

LegalIndustries

201-500Employees

Risks

Increased competition from other legal tech startups could erode EvenUp's market share.

Reliance on a contingency fee model poses financial risks with unsuccessful cases.

Potential regulatory changes in AI use could impact EvenUp's operations.

Differentiation

EvenUp uses AI to automate legal document creation, reducing time and costs.

The company targets the $20 million insurance claim market with AI-driven solutions.

EvenUp's meticulous case preparation results in high settlement amounts and quick resolutions.

Upsides

Recent $135 million Series D funding shows strong investor confidence in EvenUp.

Launch of AI assistant Litty highlights growth in generative AI for legal automation.

Strategic board appointments could open new avenues for growth and partnerships.

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