VP, Industry Lead, Beverage/Alcohol
FetchFull Time
Expert & Leadership (9+ years)
Candidates should have previous experience in outside sales, field marketing, or route-based distribution, preferably in the beverage or CPG industries. A proven ability to open new business accounts, especially in independently owned retail environments, is essential. Strong interpersonal and communication skills are required, along with a self-starter mindset, high drive, hustle, and accountability. Solid territory management and organizational skills are necessary, as is comfort with lifting up to 50 lbs. and restocking product. Basic proficiency in mobile apps, CRM tools, and spreadsheets is needed. A passion for fast-growing, disruptive brands and a valid driver's license with a clean driving record are mandatory.
The Area Sales Manager will prospect and open new retail accounts, focusing on independently owned businesses. They will pitch and sell the company's plant-based energy supplement, educating partners on its benefits and profit potential. Responsibilities include building strong relationships with store owners and decision-makers, executing in-store marketing and product education, managing sales and deliveries within the assigned market, and tracking sales performance using company systems. The role also involves staying informed about local market trends and competitor activity to adjust sales strategies accordingly.
Wellness tonic made from kava and plants
Botanic Tonics offers a wellness tonic that serves as a healthy alternative to alcohol. The tonic is made from kava and other ancient plants sourced from the South Pacific and Southeast Asia, which are known for their relaxing and productivity-enhancing effects. This product is aimed at health-conscious consumers who want to relax and socialize without the negative impacts of alcohol. Unlike many competitors, Botanic Tonics focuses on direct-to-consumer sales through their website, allowing customers to purchase the tonic in various quantities, subscribe for regular deliveries, or buy in bulk. The company emphasizes customer testimonials and word-of-mouth marketing to promote its products. The goal of Botanic Tonics is to provide a natural beverage option that supports relaxation and social interactions.