Botanic Tonics

Area Sales Manager

New York, New York, United States

$55,000 – $65,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Beverages, Consumer Goods, RetailIndustries

Requirements

Candidates should have previous experience in outside sales, field marketing, or route-based distribution, preferably in the beverage or CPG industries. A proven ability to open new business accounts, especially in independently owned retail environments, is essential. Strong interpersonal and communication skills are required, along with a self-starter mindset, high drive, hustle, and accountability. Solid territory management and organizational skills are necessary, as is comfort with lifting up to 50 lbs. and restocking product. Basic proficiency in mobile apps, CRM tools, and spreadsheets is needed. A passion for fast-growing, disruptive brands and a valid driver's license with a clean driving record are mandatory.

Responsibilities

The Area Sales Manager will prospect and open new retail accounts, focusing on independently owned businesses. They will pitch and sell the company's plant-based energy supplement, educating partners on its benefits and profit potential. Responsibilities include building strong relationships with store owners and decision-makers, executing in-store marketing and product education, managing sales and deliveries within the assigned market, and tracking sales performance using company systems. The role also involves staying informed about local market trends and competitor activity to adjust sales strategies accordingly.

Skills

Sales
Business Development
Retail Sales
Account Management
Relationship Building
Prospecting
Pitching
Negotiation

Botanic Tonics

Wellness tonic made from kava and plants

About Botanic Tonics

Botanic Tonics offers a wellness tonic that serves as a healthy alternative to alcohol. The tonic is made from kava and other ancient plants sourced from the South Pacific and Southeast Asia, which are known for their relaxing and productivity-enhancing effects. This product is aimed at health-conscious consumers who want to relax and socialize without the negative impacts of alcohol. Unlike many competitors, Botanic Tonics focuses on direct-to-consumer sales through their website, allowing customers to purchase the tonic in various quantities, subscribe for regular deliveries, or buy in bulk. The company emphasizes customer testimonials and word-of-mouth marketing to promote its products. The goal of Botanic Tonics is to provide a natural beverage option that supports relaxation and social interactions.

Santa Monica, CaliforniaHeadquarters
2021Year Founded
VENTURE_UNKNOWNCompany Stage
Food & Agriculture, Healthcare, Consumer GoodsIndustries
51-200Employees

Risks

Increased regulation of kava products due to health concerns.
Rising competition from similar kava-based wellness beverage companies.
Potential supply chain disruptions in the South Pacific and Southeast Asia.

Differentiation

Botanic Tonics offers a unique kava-based wellness tonic as an alcohol alternative.
The company uses traditional plants from the South Pacific and Southeast Asia.
Direct-to-consumer sales model enhances customer engagement and product accessibility.

Upsides

Growing interest in adaptogens and nootropics aligns with Botanic Tonics' offerings.
Sober-curious movement boosts demand for alcohol-free social alternatives.
E-commerce expansion increases market reach for Botanic Tonics.

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