Head of Revenue Marketing

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare Technology, SaaSIndustries

Requirements

Candidates should possess over 12 years of experience in building and leading high-performing marketing teams within high-growth technology companies, with more than 5 years in leadership roles. Experience leading multiple demand generation functions and channels, including content marketing, performance marketing, and SEO, is required. The ideal candidate is an excellent trainer and coach, results-oriented, deeply curious, motivated to overcome challenges, and experienced in designing and implementing effective operating systems with appropriate KPIs and metrics. Cross-functional collaboration and a collaborative environment are valued.

Responsibilities

The Head of Revenue Marketing will build, shape, and lead the provider and patient marketing function to drive the growth of Headway’s core business. This includes driving demand generation for both patients and providers through paid and owned channels, recruiting, retaining, and developing a diverse and talented team, and defining the go-to-market strategy. The role involves growing and inspiring a world-class team, defining measurable goals, and ensuring the successful execution of campaigns that drive business outcomes. Responsibilities also include exploring and testing new growth strategies and channels, scaling existing channels, identifying performance issues using a metrics-oriented approach, and collaborating with other departments to execute the vision.

Skills

Revenue Marketing

Demand Generation

Paid Channels

Owned Channels

Go-to-Market Strategy

Team Leadership

Campaign Execution

Marketing Strategy

Headway

Connects patients with affordable mental health services

About Headway

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.

New York City, New YorkHeadquarters

2019Year Founded

$318.1MTotal Funding

LATE_VCCompany Stage

HealthcareIndustries

1,001-5,000Employees