[Remote] Account Based Marketing Manager at Persona

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Information Technology & ServicesIndustries

Skills

Key technologies and capabilities for this role

Account-Based MarketingDemand GenerationData-Driven StrategyCross-Functional CollaborationMulti-Channel MarketingPipeline GrowthGrowth MindsetCreative ThinkingAction-Oriented

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position.

What is the salary for this role?

This information is not specified in the job description.

What skills are ideal for the ABM Manager role?

Ideal candidates are comfortable with a data-driven approach to execution, have a growth and creative mindset, are confident in developing strategies, and are action-oriented.

What is the company culture like at Persona?

Persona values a team that reflects the diverse, global nature of the people they serve and believes in making the internet safer and more human.

What makes a strong candidate for this position?

Strong candidates have a data-driven approach, growth and creative mindset, confidence in strategy development, and are action-oriented, with experience building scalable ABM programs.

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$211.6MTotal Funding

SERIES_CCompany Stage

Enterprise Software, CybersecurityIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Family Planning Benefits

Professional Development Budget

Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.

Over-reliance on synthetic data may degrade identity verification accuracy.

Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.

The company integrates advanced link analysis to detect risky user connections.

Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.

INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.

Partnership with AtData enhances fraud prevention with email-centric intelligence data.

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