Sr. Manager, Account Based Marketing
Dandy150,000 - 158,800 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Information Technology & ServicesIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 5 years of experience in account-based marketing, demonstrating a strong understanding of ABM strategies and tactics. Experience with CRM systems (such as Salesforce) and marketing automation platforms (like Marketo or HubSpot) is essential, as is a data-driven approach to marketing and a growth mindset.
Responsibilities
As the Account Based Marketing Manager, you will establish and grow Persona’s account based marketing program, working alongside Sales, Product Marketing, and Customer Success teams to contribute to the company's long-term goals. You will develop and execute personalized marketing motions for high-value target accounts, including account strategy, list segmentation, campaign planning, content creation, and performance reporting. Additionally, you will foster strong cross-functional relationships, conduct account research, and leverage data to guide ABM campaign decisioning and optimization, ultimately driving pipeline growth and accelerating close rates.
Skills
Account-Based Marketing
Demand Generation
Data-Driven Strategy
Cross-Functional Collaboration
Multi-Channel Marketing
Pipeline Growth
Growth Mindset
Creative Thinking
Action-Oriented
Persona
Identity verification tools for online security
About Persona
Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.
Key Metrics
San Francisco, CaliforniaHeadquarters
2018Year Founded
$211.6MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees