Account Based Marketing Manager

Position Overview

• Location Type: Remote
• Employment Type: Salaried, full-time
• Salary: Not specified

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly. We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live. We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.

About the Role

As Persona continues to scale our GTM operations, we are seeking an Account Based Marketing (ABM) Manager to join the demand generation team. You will help establish and grow Persona’s account based marketing program that will contribute to the business’s long-term goals by working alongside various teams including but not limited to, Sales, Product Marketing, and Customer Success. As our ideal candidate, you are comfortable with a data-driven approach to execution, have a growth and creative mindset, are confident in developing strategies, and are action-oriented. You will work cross-functionally to operationalize a scalable, one-to-one and one-to-few, multi-channel marketing motion that expands pipeline and accelerates close rates with Persona’s highest-value target accounts.

What you'll achieve at Persona

• Pipeline growth and an increase in funnel velocity: Utilize ABX programs to drive pipeline and increase funnel velocity for key accounts; analyze performance and use benchmarking to guide ABM campaign decisioning and optimization opportunities.
• Creation of a modern, scalable ABM program: Build and execute a best-in-class ABM program that delivers personalized buying experiences for Persona’s target accounts. Own every aspect of ABM programming, including account strategy, goal setting, list segmentation, campaign planning and execution, content creation, experimentation, follow-up, and performance reporting.
• Strong cross-functional relationships: Partner with marketing, sales development, sales, and operations teams to conduct account research, both with internal teams (AEs, CSMs, etc.) as well as external data sources, aligning account content strategies to Persona’s use cases, and leveraging the relevant messaging and positioning frameworks. Using this research, ...

Requirements

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Responsibilities

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