Demand Generation Marketing Manager

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Hospitality, Biotechnology, SaaSIndustries

Requirements

Candidates should have experience in demand generation marketing, with a proven ability to develop, manage, and report on integrated marketing campaigns across various channels. A strong understanding of marketing technology stacks, including marketing automation platforms, content management systems, and webinar technology, is required. Experience working with digital marketing agencies and a familiarity with SEO, paid media, and social media marketing are also necessary.

Responsibilities

The Demand Generation Marketing Manager will be responsible for developing and executing demand creation strategies across email, webinars, paid media, ABM, and intent signals. This role involves aligning with sales to achieve lead and pipeline generation goals, collaborating with cross-functional teams, and forecasting, budgeting, measuring, and reporting on campaign impact. The manager will also optimize engagement strategies, manage relationships with digital marketing agencies, ensure consistent brand messaging, and maintain campaign calendars and metrics dashboards.

Skills

Demand Generation

Marketing Campaigns

Email Marketing

Web Marketing

Paid Media

SEO

Lead Generation

Sales Pipeline

Digital Marketing

Hospitality Technology

paytroniz

Customer engagement and loyalty solutions provider

About paytroniz

Paytronix specializes in customer engagement solutions and loyalty programs for restaurants, retail chains, and convenience stores. The company provides a platform that includes features like omnichannel engagement, customizable promotions, coupons, and guest feedback surveys, allowing businesses to effectively manage their customer databases and gain insights to boost sales. Paytronix also offers an online ordering system that covers the entire ordering process, from setup to delivery, ensuring businesses can maximize customer lifetime value. Unlike many competitors, Paytronix's solutions integrate seamlessly with existing point-of-sale and ordering systems, making implementation easier for businesses. The goal of Paytronix is to help its clients enhance customer relationships and drive sales through effective engagement strategies.

Newton, MassachusettsHeadquarters

2001Year Founded

$73MTotal Funding

LATE_VCCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Parental Leave

Unlimited Paid Time Off

Employee Assistance Program

Tuition Reimbursement

Pet Insurance

Risks

Reintroduction of paper menus may reduce demand for digital menu solutions.

The acquisition by The Access Group may disrupt existing client relationships or company focus.

Increased eCommerce use by SMBs could heighten competition for Paytronix's digital solutions.

Differentiation

Paytronix offers a comprehensive platform for omnichannel customer engagement and loyalty programs.

The company integrates seamlessly with existing POS and ordering systems for easy implementation.

Paytronix's AI assistant enhances campaign ideas and provides data-driven insights for clients.

Upsides

The partnership with DineEngine enhances Paytronix's digital experience offerings for restaurants.

Integration of AI-driven personalization is a growing trend benefiting Paytronix's platform.

The acquisition by The Access Group could accelerate Paytronix's growth and platform expansion.

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