Expedia

Senior Regional Marketing Manager

United States

Expedia Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Travel, Hospitality, Product ManagementIndustries

Requirements

Candidates are required to possess a Bachelor’s degree in Marketing or a related field, along with a Master of Business Administration degree preferred, and a minimum of 10 years of healthcare marketing or product management experience. Regional marketing experience of at least 3 years is also necessary, alongside a demonstrated track record of leading marketing programs and aligning organizations behind them, and an understanding of the Lean Business System.

Responsibilities

The Senior Regional Marketing Manager will lead digital marketing initiatives across the Americas, collaborating with cross-functional teams to launch campaigns, strengthen the digital presence, and fuel growth. They will create innovative marketing approaches, account for regional country differences, optimize for customer experience, represent and support the Business Units product portfolio, plan and execute marketing tactics and programs, drive effective communication to multiple stakeholders, participate in regional level pipeline and business reviews, identify new market opportunities, manage market risks, prepare business cases and projects for global marketing leadership, and play an active role in the global commercial team.

Skills

Digital Marketing
Campaign Management
Marketing Programs
Stakeholder Communication
Business Cases
Product Portfolio
Market Analysis
Risk Management
Cross-functional Collaboration
Lean Business System

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Key Metrics

Bellevue, WashingtonHeadquarters
1996Year Founded
$3,277.3MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
10,001+Employees

Benefits

Competitive Paid Time Off
Travel Discounts
Healthcare Flexible Spending Accounts
Employee Assistance Program
Wellness & Travel Reimbursement
Workplace Accomodations
Medical, Dental, & Vision Insurance
Matching Gifts
New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.
CFO transition may lead to strategic shifts impacting financial management and investor confidence.
Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.
The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.
Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.
The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.
Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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