Sr. Product Marketing Manager
Abarca Health- Full Time
- Senior (5 to 8 years)
Candidates are required to possess a Bachelor’s degree in Marketing or a related field, along with a Master of Business Administration degree preferred, and a minimum of 10 years of healthcare marketing or product management experience. Regional marketing experience of at least 3 years is also necessary, alongside a demonstrated track record of leading marketing programs and aligning organizations behind them, and an understanding of the Lean Business System.
The Senior Regional Marketing Manager will lead digital marketing initiatives across the Americas, collaborating with cross-functional teams to launch campaigns, strengthen the digital presence, and fuel growth. They will create innovative marketing approaches, account for regional country differences, optimize for customer experience, represent and support the Business Units product portfolio, plan and execute marketing tactics and programs, drive effective communication to multiple stakeholders, participate in regional level pipeline and business reviews, identify new market opportunities, manage market risks, prepare business cases and projects for global marketing leadership, and play an active role in the global commercial team.
Travel booking platform for flights, hotels, rentals
Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.