Associate Director, GTM Strategy and Operations
DeelFull Time
Expert & Leadership (9+ years)
Candidates should have over 10 years of experience in go-to-market, business development, or revenue operations, with a proven track record in FinTech, financial services, or B2B SaaS environments. A deep understanding of financial services regulations, compliance requirements, CRM platforms (Salesforce preferred), marketing automation tools, and revenue operations systems is necessary. Strong analytical skills, proficiency in data analysis tools, financial modeling, customer segmentation, pricing strategies, competitive positioning, and experience building/leading cross-functional teams in fast-paced settings are essential. Experience with RegTech, payments, lending, or wealth management platforms, and a background in enterprise software sales or business development are also required. An MBA or advanced degree and payments or fintech experience are preferred.
The Director, Commercialization will oversee the commercialization of Marqeta's product suite, developing go-to-market strategies and launching new products in collaboration with product management, go-to-market, marketing, finance, and enablement teams. This role involves establishing product pricing, conducting market and competitive research, working with sales teams to identify targets and strategy, and securing initial beta customers. The Director will also establish governance, promote data-driven decision-making, refine and standardize processes and policies, and foster knowledge sharing across the go-to-market organization, serving as a subject matter expert for business operations decisions.
Card issuing and payment processing solutions
Marqeta provides modern card issuing and payment processing solutions in the fintech sector. Its platform allows businesses to create, issue, and manage payment cards tailored to their specific needs, such as expense management and consumer payments. The service operates through an open API, enabling clients to integrate Marqeta's capabilities into their own applications. This flexibility sets Marqeta apart from competitors, as it caters to a diverse range of clients, including financial institutions and tech companies. The company generates revenue primarily through transaction fees each time a card is used, along with potential setup and service fees. Marqeta's ability to quickly adapt to the growing demand for digital payments, especially during the COVID-19 pandemic, has contributed to its significant presence in the market.