Go To Market Lead - New Initiatives

Only, Tennessee, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Early Education Technology, EdTechIndustries

Requirements

Candidates should have a proven track record of successfully leading go-to-market strategy and execution for new or early-stage products. They must have experience owning product adoption goals, building scalable processes, and collaborating cross-functionally with sales, marketing, enablement, operations, and finance teams. Experience operating autonomously in ambiguous, high-growth environments, iterating on go-to-market motions based on data and feedback, and a resourceful approach to building from scratch are also required.

Responsibilities

The Go To Market Lead will define and implement go-to-market strategies for new Education products, owning adoption goals and performance metrics. They will lead cross-functional alignment across Sales, Ops, Finance, Enablement, and Marketing to achieve business objectives. Responsibilities include establishing operating cadences, metrics, and reporting infrastructure, testing and evolving product positioning and pricing, and serving as the central GTM lead for all new initiative launches within the Education team.

Skills

Go-to-Market Strategy

Product Launch

Cross-functional Alignment

Sales

Operations

Finance

Marketing

Product Positioning

Pricing Optimization

Adoption Metrics

Performance Metrics

Critical Thinking

Ownership

Test and Learn Mindset

Brightwheel

Childcare management software for preschools

About Brightwheel

Brightwheel provides childcare management software specifically designed for preschools and childcare centers. The platform simplifies various administrative tasks such as sign-in and sign-out procedures, billing, and communication with families, allowing educators and staff to save time each month. Users have reported that 90% of preschools using Brightwheel experience an increase in timely payments, while 95% of administrators and staff note improved communication with families. Brightwheel operates on a subscription-based model, where childcare centers pay a regular fee to access the software. Its user-friendly interface and strong customer service set it apart from competitors, making it a top choice in the educational technology market. The goal of Brightwheel is to enhance the efficiency of childcare management and foster better relationships between centers and families.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$86.4MTotal Funding

SERIES_CCompany Stage

Consumer Software, EducationIndustries

201-500Employees

Benefits

Competitive base salary

Equity

Premium medical, dental, & vision coverage

Paid parental leave

Flexible PTO policy

Wellness & productivity stipend

Learning & development stipend

Risks

Increased competition from AI-powered tools like Clay could challenge Brightwheel's market position.

Integration challenges from acquiring Experience Early Learning may disrupt service quality.

Rapid valuation increase to $600 million may attract scrutiny and pressure for growth.

Differentiation

Brightwheel offers an all-in-one platform for childcare management and communication.

The platform is highly rated, earning the title of #1 childcare software.

Brightwheel's integration with QuickBooks enhances financial monitoring for childcare centers.

Upsides

Brightwheel's acquisition of Experience Early Learning expands its educational offerings.

The $55M Series C funding round boosts Brightwheel's growth potential and market reach.

Brightwheel's platform improves timely payments and communication for 90% of its users.

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