Marketing Director

Remote

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$100,000 – $120,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Agriculture Technology, SaaSIndustries

Requirements

Candidates must have over 5 years of experience marketing B2B Enterprise SaaS products and a proven ability to own strategy and execute quickly. A strong working knowledge of HubSpot, Google Analytics 4, and SEO tools is required, along with experience in ABM, SEO, paid ads, and email marketing. Strong copywriting and content briefing skills are essential, as is the ability to align marketing with sales and product in a fast-paced, ambiguous environment. Experience managing content marketers and freelancers is also expected.

Responsibilities

The Marketing Director will own the company's marketing strategy, campaign execution, and performance tracking across multiple channels and customer segments. This includes leading go-to-market strategy, defining positioning and messaging, prioritizing campaigns by ROI, and setting quarterly marketing OKRs. Responsibilities also encompass planning and executing ABM and paid campaigns, managing the content calendar, owning SEO strategy, developing brand voice and visual identity, managing sales enablement, and overseeing email marketing and lead nurture sequences.

Skills

Marketing Strategy

Campaign Execution

Performance Tracking

Go-to-Market Strategy

Positioning

Messaging

ROI Prioritization

Content Calendar Management

Campaign Roadmap

A/B Testing

Demand Generation

Account-Based Marketing (ABM)

Paid Campaigns

Google Search Ads

LinkedIn Ads

Lead Magnets

Data Analysis

FarmWise

Automated weeding solutions for farmers

About FarmWise

FarmWise provides solutions for modern farming challenges through its automated weeding machine called Vulcan. This machine utilizes computer vision and machine learning to perform precise weeding tasks, which helps increase efficiency and reduce the need for manual labor. FarmWise targets farmers seeking cost-effective crop management methods and offers two models of the Vulcan machine, capable of handling multiple crop lines. Revenue is generated from machine sales and ongoing support services, including remote monitoring and maintenance. The technology is compatible with standard tractors and features an open architecture for operator visibility. FarmWise aims to enhance farming operations with its advanced technology and dedicated support.

Santa Clara, CaliforniaHeadquarters

2016Year Founded

$67.8MTotal Funding

DEBTCompany Stage

Food & Agriculture, AI & Machine LearningIndustries

51-200Employees

Benefits

Competitive salary & equity

Unlimited/flexible PTO

9 company-wide holidays

Health Benefits & HSA options

401(k) with Company Match

Company-provided lunches several times a week

Risks

Decreased investment in farm robotics sector may limit future funding opportunities.

Complexity of specialty crop farming in California may hinder Vulcan's adoption.

High automation costs may restrict FarmWise's market to larger farms with capital.

Differentiation

FarmWise's Vulcan uses advanced computer vision for precise weeding, reducing manual labor.

The company offers a unique training and support program for its mechanical weeding implements.

FarmWise's open architecture ensures compatibility with industry-standard tractors, enhancing usability.

Upsides

Partnership with RDO Equipment Co. expands market reach in the Southwest region.

Recent $10 million funding round provides resources for development and expansion.

70% of specialty crop growers investing in automation indicates a growing market for FarmWise.

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