Growth Lead - Brico
Pear VCSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Associate Director of Growth Marketing at Triumvirate Environmental
Somerville, Massachusetts, United States
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Environmental ServicesIndustries
Requirements
- 7+ years of growth marketing, demand generation, or performance data-driven content marketing experience in the B2B space, with 3+ years leading ABM programs
- Degree in Marketing, Business, or a related field. MBA or ABM certifications (e.g., Terminus, Demandbase, 6sense) a plus
- Proven track record of designing and executing ABM strategies that align closely with national sales teams and drive tangible pipeline impact
- Early career experience in a core digital channel (e.g., SEM, paid social, CRO, display) and a deep appreciation for operational execution
- Ability to design and deploy programs to drive user acquisition, activation, and retention
- Deep understanding of the B2B services buyer journey and ability to align strategies to multiple ICPs across stages
- Strong analytical mindset with experience managing budgets, forecasting results, and reporting on marketing ROI
- Skilled at synthesizing inputs from data, research, and customer insights to make sound, high-leverage decisions
- Creative thinker with a passion for innovation, testing, and continuous learning
- Proactive and results-oriented, with meticulous attention to detail
- Deep understanding of marketing automation platforms (e.g., Eloqua, HubSpot) and CRM systems (e.g., CX Sales, Salesforce)
- Ability to lead, inspire, and mentor a team in a fast-paced, high-growth environment
- Excellent project management skills and the ability to balance strategy with hands-on execution in a fast-paced, high-growth environment
- Must be eligible to work in the United States without restrictions
Responsibilities
- Develop and lead a comprehensive growth marketing strategy focused on pipeline generation, customer acquisition, and measurable revenue growth
- Scale and own Triumvirate’s ABM strategy to target high-value accounts and accelerate pipeline velocity
- Own and optimize paid media channels (search, social, display, retargeting), marketing automation programs, and lead nurturing workflows with the support of in-house experts and agency partners
- Partner closely with sales leadership to ensure close alignment between marketing campaigns and revenue goals, and to refine account selection, lead scoring, and handoff processes
- Set and manage KPIs, dashboards, and attribution models to evaluate campaign effectiveness, optimize spend, and maximize ROI
- Design testing and experimentation frameworks across channels (A/B testing, landing page optimization, funnel enhancements), and translate insights into action
- Lead a high-performing growth marketing team spanning ABM, digital marketing, and analytics
- Manage and optimize the marketing technology stack (CRM, marketing automation, ABM tools, paid media platforms, analytics tools) and identify new technologies to improve marketing efficiency and impact
Skills
Growth Marketing
ABM
Paid Media
Search Advertising
Social Advertising
Display Advertising
Retargeting
Marketing Automation
Lead Nurturing
Marketing Analytics
Attribution Modeling
KPIs
Dashboards
Lead Scoring
Pipeline Generation
Triumvirate Environmental
Provides sustainable environmental solutions and waste management
About Triumvirate Environmental
Triumvirate Environmental provides sustainable environmental solutions primarily in waste management, disposal, and compliance for sectors such as Life Sciences, Healthcare, Education, and Industrial. Their services include hazardous waste disposal, environmental health and safety consulting, lab facility services, and emergency response. By tailoring their offerings to meet the specific needs of each client, they help organizations reduce waste, save money, and maintain compliance with regulations. Triumvirate distinguishes itself from competitors through its strong focus on employee development and customer satisfaction, ensuring high-quality service delivery. The company's goal is to exceed stakeholder expectations and foster long-term relationships while promoting a safer and more sustainable environment.
Somerville, MassachusettsHeadquarters
1988Year Founded
$9MTotal Funding
DEBT_PPCompany Stage
Consulting, Industrial & Manufacturing, Social Impact, Education, HealthcareIndustries
501-1,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Professional Development Budget
Relocation Assistance
Employee Discounts
Risks
Emerging startups with innovative technologies threaten Triumvirate's market share.
Rising compliance costs in healthcare may impact Triumvirate's profitability.
Digital transformation in waste management could outpace traditional service providers like Triumvirate.
Differentiation
Triumvirate offers tailored environmental solutions for healthcare, education, and industrial sectors.
The company excels in hazardous waste disposal and EHS consulting services.
Triumvirate's commitment to employee development enhances service quality and client satisfaction.
Upsides
Rising demand for sustainable waste management in healthcare boosts Triumvirate's market potential.
Educational institutions' zero-waste initiatives create new opportunities for specialized services.
Advancements in hazardous waste recycling technologies improve cost efficiency for clients.
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