ABM/Segment Director

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, Health InsuranceIndustries

Requirements

Candidates should have 5+ years of experience in a B2B-focused revenue marketing role and 3+ years of experience building complex, account-based go-to-market motions, preferably into CHRO and CFO buying groups. A solid grasp of modern account-based technology, with a strong opinion on when and where to leverage AI to maximize efficiency while optimizing for buyer experience, is required. A thorough understanding of ABM and demand funnel metrics, and best practices for improving efficiency across the entire buyer lifecycle, is also necessary.

Responsibilities

The Account-Based Marketing Director will own campaign design and execution, collaborating on target account selection to drive measurable progress with key buyers. They will innovate on content and media ideas to attract key personas, partner on content creation, and own key workflows and technology tools to continually improve account-based motions. This role also involves defining ABM success metrics and partnering with Revenue Operations to refine attribution models and demonstrate campaign impact.

Skills

Account-Based Marketing (ABM)

Demand Generation

Business Development

Sales

Go-to-market strategy

Campaign Management

Content Marketing

Marketing Technology

Attribution Modeling

B2B Marketing

Revenue Marketing

Garner Health

Healthcare data platform improving patient outcomes

About Garner Health

Garner Health focuses on improving patient outcomes and reducing healthcare costs by utilizing a vast database of medical records. With over 60 billion records from 320 million patients, Garner identifies healthcare providers who are known for accurate diagnoses and better patient care. Individuals and families can use Garner's app and Concierge team to find in-network healthcare providers that are available and conveniently located. Additionally, Garner offers a reimbursement service that covers out-of-pocket medical expenses for visits to these top providers. For corporate clients, Garner provides a solution that enhances employee benefits and lowers costs without altering existing plans or networks. This approach allows companies to achieve savings and improve value-based care through data-driven insights. Garner's goal is to leverage its extensive claims database to deliver valuable services that enhance healthcare experiences for both individual and corporate clients.

New York City, New YorkHeadquarters

2019Year Founded

$59.6MTotal Funding

SERIES_BCompany Stage

Data & Analytics, HealthcareIndustries

201-500Employees

Benefits

Company Equity

401(k) Company Match

Risks

Increased competition from similar healthcare data analytics companies threatens Garner's market share.

Stricter data privacy regulations may limit Garner's access to necessary datasets.

Direct-to-consumer healthcare apps could divert individual clients from Garner's employer-based solutions.

Differentiation

Garner Health leverages the largest claims database in the U.S. for accurate provider recommendations.

The company offers a unique reimbursement service for out-of-pocket medical costs.

Garner's non-disruptive corporate solutions enrich benefits without changing plans or networks.

Upsides

Increased telehealth adoption enhances Garner's platform for remote, high-quality care access.

The rise of personalized medicine aligns with Garner's data-driven provider identification approach.

Growing consumer-driven healthcare supports Garner's model of empowering individuals with data.

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