[Remote] Senior Demand Generation Marketing Manager at Newsela

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

At least 5 years of B2B demand generation experience in a SaaS environment
Proven track record of being one part strategist, one part executor
Demonstrated understanding of the MarTech landscape
Experience leveraging multiple digital channels including paid media to drive outcomes
Extremely data-driven and committed to experimenting to improve and optimize programs for success
Strong project management and entrepreneurial skills to work independently on complex projects
Strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
Meticulously organized with an ability to work and demonstrate grace under pressure
Comfortable with ambiguity and can move forward in this environment
Love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful

Responsibilities

Own the development of the quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to our marketing KPIs and revenue targets
Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns
Design and optimize marketing automation, lifecycle campaigns, and sales outreach that effectively moves users from free product trial/sign-up into sales-qualified opportunities (SQLs)
Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
Run data-informed experiments to uplevel our campaigns
Partner with Product Marketing to implement engaging and effective messaging across campaign channels
Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness
Implement lead nurturing programs to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales
Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders
Operate as a strategic partner to Sales and SDRs to maximize their impact on marketing sourced bookings

Skills

Newsela

Provides tailored educational content for K-12

About Newsela

Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.

New York City, New YorkHeadquarters

2013Year Founded

$167.5MTotal Funding

SERIES_DCompany Stage

EducationIndustries

201-500Employees

Benefits

Medical, dental, & vision insurance

Pet insurance

Work from home

Parental leave

Flexible PTO

Inclusive experiences

Professional development

Risks

Partnerships with controversial content providers may lead to backlash and affect market reach.

Recent layoffs could indicate financial instability or restructuring challenges.

New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.

Differentiation

Newsela offers content at five reading levels, catering to diverse student needs.

The platform integrates with Learning Management Systems for seamless educational content delivery.

Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.

Upsides

Increased demand for personalized learning tools boosts Newsela's growth potential.

The acquisition of Formative enhances Newsela's real-time assessment capabilities.

Hybrid learning models increase demand for Newsela's flexible digital content.

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