[Remote] Senior Demand Generation Marketing Manager at Newsela

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, EducationIndustries

Requirements

At least 5 years of B2B demand generation experience in a SaaS environment with a proven track record as both strategist and executor
Demonstrated understanding of the MarTech landscape, ability to learn new tools (e.g., chat, ABM, AI, event platforms) and implement them into strategy
Experience leveraging multiple digital channels, including paid media, to drive outcomes
Extremely data-driven with commitment to experimenting to improve and optimize programs
Strong project management and entrepreneurial skills to work independently on complex projects
Strong writing skills and experience creating conversion-focused content for emails, ads, webpages, and other marketing collateral
Meticulously organized with ability to work and demonstrate grace under pressure
Comfortable with ambiguity and ability to move forward in such environments
Passion for problem-solving, organizing, and executing demand programs while enabling sales teams

Responsibilities

Own the development of the quarterly demand generation strategy end-to-end, including channel and audience selection aligned to marketing KPIs and revenue targets
Execute a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships, and email nurture campaigns
Design and optimize marketing automation, lifecycle campaigns, and sales outreach to move users from free trials/sign-ups to sales-qualified opportunities (SQLs)
Incorporate ABM strategies for deeper account penetration in key accounts, collaborating with sales leadership
Run data-informed experiments to improve campaigns
Partner with Product Marketing to implement engaging and effective messaging across campaign channels
Partner with creative, content, channel, and operational teams on content, campaign, and channel effectiveness
Implement lead nurturing programs to guide prospects through the buyer's journey and facilitate handoffs to operational teams and sales
Monitor campaign performance to generate data-driven insights, improve future performance, recommend spend, and demonstrate pipeline/revenue impact to executives
Operate as a strategic partner to Sales and SDRs to maximize impact on marketing-sourced bookings

Skills

Key technologies and capabilities for this role

Demand GenerationABMMarketing AutomationLifecycle CampaignsPaid MediaWebinarsEmail NurtureLead NurturingCampaign AnalyticsSales Enablement

Questions & Answers

Common questions about this position

What experience is required for this Senior Demand Generation Marketing Manager role?

You need at least 5 years of B2B demand generation experience in a SaaS environment with a proven track record as both strategist and executor, a demonstrated understanding of the MarTech landscape, experience with multiple digital channels including paid media, and a data-driven approach to experimenting and optimizing programs.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What is the company culture like at Newsela for this role?

The role thrives in a fast-paced, high-output setting where you'll work collaboratively with Content Marketing, Product Marketing, Marketing Operations, and Sales teams, with a focus on data-driven experimentation, scaling impact, and launching the best campaigns.

What makes a strong candidate for this position?

A strong candidate has 5+ years of B2B SaaS demand gen experience as both strategist and executor, understands MarTech tools, leverages paid media and digital channels, and is extremely data-driven with a passion for multi-channel strategies and collaborative campaign launches.

Newsela

Provides tailored educational content for K-12

About Newsela

Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.

New York City, New YorkHeadquarters

2013Year Founded

$167.5MTotal Funding

SERIES_DCompany Stage

EducationIndustries

201-500Employees

Benefits

Medical, dental, & vision insurance

Pet insurance

Work from home

Parental leave

Flexible PTO

Inclusive experiences

Professional development

Risks

Partnerships with controversial content providers may lead to backlash and affect market reach.

Recent layoffs could indicate financial instability or restructuring challenges.

New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.

Differentiation

Newsela offers content at five reading levels, catering to diverse student needs.

The platform integrates with Learning Management Systems for seamless educational content delivery.

Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.

Upsides

Increased demand for personalized learning tools boosts Newsela's growth potential.

The acquisition of Formative enhances Newsela's real-time assessment capabilities.

Hybrid learning models increase demand for Newsela's flexible digital content.

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