[Remote] Director, Performance Marketing at Scribe

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, TechnologyIndustries

Requirements

Experience building and scaling world-class performance marketing programs at scale across multiple channels (e.g., Meta, Google, YouTube, TikTok, Reddit, emerging platforms)
Expertise in architecting and executing cross-channel performance marketing strategies with operational excellence and strategic vision
Fluency in modern measurement frameworks, including MMM (Marketing Mix Modeling), geo testing, and incrementality studies
Ability to apply a scientific, data-driven approach to strategy, experimentation, and innovation
Proven track record as an exceptional operator thriving at the intersection of strategy, experimentation, and innovation
Experience leading and mentoring high-performing teams of channel experts
Comfortable running bold experiments, challenging conventional thinking, and shaping growth systems
Ability to collaborate cross-functionally with creative, analytics, growth, marketing analytics, finance, and other partners
U.S.-based (role can be remote)

Responsibilities

Own and operate Scribe’s global performance marketing program across all performance channels, driving measurable, efficient customer growth
Develop and execute the holistic performance marketing strategy, setting vision, testing priorities, and investment frameworks aligned to company-level growth goals
Define and drive tactics using deep expertise and first-principles thinking to identify, prioritize, and scale channels, approaches, and tactics for growth goals
Own and oversee channel performance and budget pacing, continuously optimizing for efficiency, ROI, and new growth opportunities
Partner cross-functionally on measurement, forecasting, and modeling with marketing analytics, finance, and growth teams to create media plans, spend allocations, and growth scenarios
Build and mentor a high-impact team, developing future leaders and establishing team processes

Skills

Key technologies and capabilities for this role

Performance MarketingMeta AdsGoogle AdsYouTube AdsTikTok AdsReddit AdsMMMGeo TestingIncrementality StudiesCross-Channel StrategySaaS Marketing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position that can be based anywhere in the U.S.

What is the salary range for this role?

This information is not specified in the job description.

What skills and experience are required for the Director of Performance Marketing role?

The role requires experience building and scaling world-class performance marketing programs across channels like Meta, Google, YouTube, TikTok, and Reddit, expertise in modern measurement frameworks such as MMM, geo testing, and incrementality studies, and strong operational excellence with a data-driven approach.

What is the company culture like at Scribe?

Scribe values builders aspiring to master their crafts, deep care for teammates, winning together, and principles like accelerate impact, raise the bar, make users heroes, clear is kind, rapid learning machine, and one team one dream.

What makes a strong candidate for this position?

A strong candidate has built and led multi-channel performance marketing programs at scale, thrives in a scientific data-driven environment, and seeks a high-impact leadership challenge at a fast-growing company with strong product-market fit.

Scribe

AI-powered platform for creating guides

About Scribe

ScribeHow provides a platform for creating how-to guides and training documents using artificial intelligence. The platform automatically generates step-by-step guides for any web or desktop process, which helps businesses save time and resources by eliminating the need for manual documentation. It also features automatic redaction of sensitive information from screenshots to ensure compliance with data protection regulations. ScribeHow operates on a freemium model, allowing users to access a free version with the option to upgrade for more features. This approach attracts a diverse range of customers, from small businesses to large corporations. The user-friendly interface has been recognized for simplifying the guide creation process, contributing to the growth of businesses that use it.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$53.5MTotal Funding

SERIES_BCompany Stage

Enterprise Software, Cybersecurity, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Parental Leave

Remote Work Options

Home Office Stipend

Risks

Competition from Google and Microsoft could overshadow Scribe's AI offerings.

Rapid revenue growth may lead to operational challenges if not managed properly.

The freemium model poses financial risks if conversion rates to paid plans are low.

Differentiation

Scribe uses AI to automate step-by-step guide creation, saving time and resources.

The platform's automatic redaction feature ensures compliance with data protection regulations.

Scribe's freemium model attracts a broad range of customers, from small to large businesses.

Upsides

Scribe's revenue grew 400% last year, indicating strong market demand.

The rise of remote work increases demand for Scribe's asynchronous documentation capabilities.

Scribe's integration with tools like Asana and Trello enhances its utility for project management.

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