Job Description: Director of Demand Generation

Position Overview

• Location Type: Hybrid
• Employment Type: Regular Full-Time
• Salary: Not specified

Versapay is a company focused on simplifying the invoice-to-cash process for growing businesses using AI-powered automation and B2B payments. They integrate with top ERPs and offer a self-serve payment portal. The company has offices in Atlanta and Miami and an employee base across the U.S. and Canada.

Company Values

• Obsess over our customers.
• Help each other.
• Embrace diversity.
• Find better ways.
• Get things done.
• Own it.

What You’ll Do as Director of Demand Generation

• Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs.
• Track and measure the impact of our programs and use data insights to continuously improve performance.
• Leverage extensive experience in B2B SaaS Marketing to guide the creation, execution, and measurement of a highly effective demand generation program.
• Drive transformational growth for Versapay’s customers and the company.

Requirements

• Deep experience building programs that generate pipeline and deal flow with B2B SaaS products.
• Expertise in B2B SaaS Marketing.
• Data-driven decision-making skills.
• Excellent people and program management skills.
• Track record of exceeding targets.

Responsibilities

• Execute online and offline demand generation programs.
• Manage paid and organic media campaigns.
• Develop and implement multi-channel campaigns.
• Create and manage email campaigns.
• Implement Account-Based Marketing (ABM) programs.
• Track and measure program impact using data insights.
• Continuously improve program performance.