B2B Product Marketing & Demand Gen Lead
ClassDojoFull Time
Junior (1 to 2 years)
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 8 years of experience in B2B demand generation, specifically within the SaaS industry, with a strong focus on complex B2B SaaS products. They should demonstrate expertise in managing and executing comprehensive demand generation programs, including paid and organic media, multi-channel campaigns, email marketing, and account-based marketing (ABM) strategies. A data-driven approach to marketing decision-making and strong people and program management skills are essential, along with a proven track record of exceeding targets.
As Director of Demand Generation, the individual will be responsible for overseeing the end-to-end execution of online and offline demand generation programs, including paid and organic media, multi-channel campaigns, email campaigns, and ABM programs, with the goal of generating substantial pipeline and deal flow. They will track and measure the impact of these programs using data insights to continuously optimize performance, and will be a key driver in shaping the future of working capital by making a meaningful impact on customers’ financial lives.
Automates accounts receivable processes for businesses
VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.