Sr. Director, Marketing Strategy & Analytics
TwilioSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, TechnologyIndustries
Requirements
- 10+ years of experience in marketing analytics, measurement, attribution, or a related quantitative field
- A Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Economics, Computer Science)
- Deep, hands-on expertise in advanced measurement methodologies, including MMM, MTA, incrementality testing, brand lift, LTV modeling, and customer segmentation
- Proven ability to manage a modern marketing tech stack, including experience with CDPs, CRM platforms, and automation tools
- Expert-level proficiency in SQL for data manipulation and extensive experience with visualization tools like Tableau or PowerBI. (Experience with Python/R for statistical modeling is a strong plus)
- Exceptional communication skills, with a demonstrated ability to translate complex data into compelling narratives for leadership
Responsibilities
- Define the vision and long-term roadmap for the marketing analytics and operations function in direct partnership with the CMO and other senior leaders
- Drive budgeting and ROI analysis by connecting marketing investment to revenue impact, recommending spend reallocations, and track CAC payback. Collaborate with the Finance team to prove the revenue impact of our investments
- Act as a strategic advisor to the entire marketing organization, using data-driven insights to guide campaign strategy, brand investment, and customer lifecycle management
- Develop and deploy sophisticated reporting dashboards and measurement models, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) frameworks to optimize our marketing investments
- Transform complex data from multiple sources (digital, CRM, social, etc.) into actionable insights to drive business results
- Optimize campaigns and investments through marketing performance analysis across CRM, Brand, Product, and Paid channels to optimize campaigns and investments
- Develop compelling narratives for leadership through in-depth analysis of data from digital, offline, CRM, and brand channels using visualization tools
- Build and maintain our KPI reporting infrastructure, including dashboards that track performance across channels, funnel stages, and customer cohorts
- Own the marketing technology stack, leading the evaluation, implementation, and ongoing management of key platforms like our CDP, CRM, and marketing automation tools
- Architect and optimize the end-to-end lead management process, ensuring every marketing qualified lead (MQL) is captured, scored, routed, and actioned efficiently with clear SLAs
- Design and optimize campaign workflows, lead scoring models, and funnel tracking with clear SLAs
- Drive continuous improvement by evaluating new tools and processes that unlock scale, automation, and deeper insights for the team
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What salary or compensation is offered for the Senior Director role?
This information is not specified in the job description.
Is this Senior Director position remote or does it require office work?
This information is not specified in the job description.
What key skills are required for the Senior Director of Marketing Operations and Analytics?
The role requires expertise in advanced analytics like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) frameworks, proficiency in data visualization tools, and experience managing marketing technology stacks including CDP, CRM, and marketing automation tools.
What is the company culture like at Constant Contact?
Constant Contact fosters a culture of ownership, integrity, and courage like small business owners, where team members make an impact by empowering business owners and entrepreneurs to grow online, energized by new challenges.
What makes a strong candidate for this Senior Director position?
A strong candidate is a leader who blends strategic thinking with hands-on data analysis, can define vision and roadmaps in partnership with senior leaders like the CMO, and excels at transforming complex data into actionable insights for business impact.
Constant Contact
Digital marketing solutions for small businesses
About Constant Contact
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.
Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays
Risks
Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.
Differentiation
Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.
Upsides
Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.
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