Sr. Marketing Operations and Analytics Manager
ZipSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- 10+ years of experience in marketing analytics, measurement, attribution, or a related quantitative field
- Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Economics, Computer Science)
- Deep, hands-on expertise in advanced measurement methodologies, including MMM, MTA, incrementality testing, brand lift, LTV modeling, and customer segmentation
- Proven ability to manage a modern marketing tech stack, including experience with CDPs, CRM platforms, and automation tools
- Expert-level proficiency in SQL for data manipulation and extensive experience with visualization tools like Tableau or PowerBI
- Exceptional communication skills, with a demonstrated ability to translate complex data into actionable insights
Responsibilities
- Define the vision and long-term roadmap for the marketing analytics and operations function in direct partnership with the CMO and other senior leaders
- Drive budgeting and ROI analysis by connecting marketing investment to revenue impact, recommending spend reallocations, and track CAC payback
- Act as a strategic advisor to the entire marketing organization, using data-driven insights to guide campaign strategy, brand investment, and customer lifecycle management
- Develop and deploy sophisticated reporting dashboards and measurement models, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) frameworks to optimize marketing investments
- Transform complex data from multiple sources (digital, CRM, social, etc.) into actionable insights to drive business results
- Optimize campaigns and investments through marketing performance analysis across CRM, Brand, Product, and Paid channels to optimize campaigns and investments
- Develop compelling narratives for leadership through in-depth analysis of data from digital, offline, CRM, and brand channels using visualization tools
- Build and maintain KPI reporting infrastructure, including dashboards that track performance across channels, funnel stages, and customer cohorts
- Own the marketing technology stack, leading the evaluation, implementation, and ongoing management of key platforms like our CDP, CRM, and marketing automation tools
- Architect and optimize the end-to-end lead management process, ensuring every marketing qualified lead (MQL) is captured, scored, routed, and actioned efficiently with clear SLAs
- Design and optimize campaign workflows, lead scoring models, and funnel tracking with clear SLAs
- Drive continuous improvement by evaluating new tools and processes that unlock scale, automation, and deeper insights for the team
Skills
Constant Contact
Digital marketing solutions for small businesses
About Constant Contact
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.
Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays
Risks
Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.
Differentiation
Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.
Upsides
Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.
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