Associate Director, Brand Economics at Interbrand

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Branding, Marketing, ConsultingIndustries

Requirements

Not specified

Responsibilities

Lead projects involving the development of robust, quantitative fact bases
Brief qualitative and quantitative market research
Generate strategic insights
Create multi-faceted brand building programmes
Drive change within client organizations
Utilize Interbrand’s proprietary tools and processes
Develop ambitious roadmaps and business cases for change

Skills

Key technologies and capabilities for this role

Brand ValuationData AnalysisEconomic ModelingMarket ResearchBrand StrategyFinancial Analysis

Questions & Answers

Common questions about this position

What is the salary for the Associate Director, Brand Economics position?

This information is not specified in the job description.

Is this role remote or hybrid, and where is it located?

The position is hybrid.

What skills or experience are required for this role?

This information is not specified in the job description.

What is the company culture like at Interbrand?

Interbrand's culture is informed by co-created behaviors: Lead with love, Be Brave, Listen First, and Make it happen, fostering experimentation, speaking out, and accessible leadership. They emphasize a global team of diverse thinkers, makers, and collaborators proud of their branding heritage.

What does the Global Brand Economics Team do?

The team brings data-driven, customer, and commercial logic to client decision-making, using proprietary frameworks, research, and modeling to deliver agendas for change and secure boardroom buy-in for brand transformations.

Interbrand

Brand consultancy and strategy development

About Interbrand

Interbrand specializes in building and managing iconic brands for clients around the world. Their approach combines a deep understanding of branding with a commitment to global standards and innovative practices. Interbrand's services include brand strategy, brand valuation, and brand management, utilizing tools and methodologies they have developed over the years. What sets Interbrand apart from its competitors is its extensive experience and thought leadership in the branding space, as evidenced by their Best Global Brands study and numerous publications on branding. The company's goal is to empower brands to thrive in a complex and rapidly changing environment, fostering a culture of experimentation and entrepreneurial thinking.

New York City, New YorkHeadquarters

1974Year Founded

M_AND_ACompany Stage

Data & Analytics, Consulting, EducationIndustries

11-50Employees

Benefits

Flexible Work Hours

Paid Vacation

Professional Development Budget

Risks

Increased competition from agencies like Droga5 threatens Interbrand's market share.

Focus on performance marketing over brand investment may reduce demand for Interbrand's services.

Economic downturns in key markets could impact Interbrand's revenue from brand valuations.

Differentiation

Interbrand pioneered the Best Global Brands ranking, a key industry benchmark since 2000.

They integrate strategy, creativity, and technology for comprehensive brand solutions.

Interbrand's global network spans 33 offices in 27 countries, offering extensive market reach.

Upsides

Interbrand's focus on AI-driven analytics enhances brand insights and consumer understanding.

Their commitment to sustainability aligns with growing ESG trends in branding.

Interbrand's expertise in brand storytelling strengthens client engagement and differentiation.

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