Interbrand

Brand consultancy and strategy development

New York City, New York, United States

About Interbrand

Interbrand specializes in building and managing iconic brands for clients around the world. Their approach combines a deep understanding of branding with a commitment to global standards and innovative practices. Interbrand's services include brand strategy, brand valuation, and brand management, utilizing tools and methodologies they have developed over the years. What sets Interbrand apart from its competitors is its extensive experience and thought leadership in the branding space, as evidenced by their Best Global Brands study and numerous publications on branding. The company's goal is to empower brands to thrive in a complex and rapidly changing environment, fostering a culture of experimentation and entrepreneurial thinking.

New York City, New YorkHeadquarters
1974Year Founded
M_AND_ACompany Stage
Data & Analytics, Consulting, EducationIndustries
11-50Employees

Benefits

Flexible Work Hours
Paid Vacation
Professional Development Budget

Risks

Increased competition from agencies like Droga5 threatens Interbrand's market share.
Focus on performance marketing over brand investment may reduce demand for Interbrand's services.
Economic downturns in key markets could impact Interbrand's revenue from brand valuations.

Differentiation

Interbrand pioneered the Best Global Brands ranking, a key industry benchmark since 2000.
They integrate strategy, creativity, and technology for comprehensive brand solutions.
Interbrand's global network spans 33 offices in 27 countries, offering extensive market reach.

Upsides

Interbrand's focus on AI-driven analytics enhances brand insights and consumer understanding.
Their commitment to sustainability aligns with growing ESG trends in branding.
Interbrand's expertise in brand storytelling strengthens client engagement and differentiation.