Phantom

Brand Marketer

United States

Phantom Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, Cryptocurrency, Digital Wallets, Consumer FinanceIndustries

Requirements

Candidates should possess 8+ years of experience in brand marketing or advertising, with a strong understanding of marketing principles and strategies. They should be able to define and guide brand strategy, develop and execute brand campaigns, and manage external agencies and creative partners.

Responsibilities

As the Brand Marketing Manager, you will define and guide Phantom's core brand strategy, develop and execute world-class brand campaigns, craft compelling creative briefs, manage external agencies, monitor cultural trends, and ensure brand consistency across all marketing materials. You will also leverage data and insights to measure brand marketing effectiveness and optimize strategies for continuous improvement, working closely with internal and external teams to produce impactful brand activations.

Skills

Brand Marketing
Campaign Management
Strategic Planning
Content Creation
Influencer Marketing
PR
Experiential Marketing
Partnership Development
Media Planning
Creative Collaboration

Phantom

Multi-chain crypto wallet for digital assets

About Phantom

Phantom.app offers a multi-chain cryptocurrency wallet that allows users to manage various digital assets across different blockchain networks without needing multiple wallets. The wallet is designed for both experienced investors and beginners, featuring a user-friendly interface that simplifies the complexities of cryptocurrency management. Users can store, stake, and earn rewards on their tokens, and benefit from a fast, low-cost token swapping feature for trading digital assets. A key aspect of Phantom.app is its integration with major NFT marketplaces, enabling users to showcase, monitor, and sell their NFT collections easily. Security is emphasized through a self-custodial model, giving users full control over their funds, along with scam detection features and the option to connect a Ledger device for added protection. Phantom.app aims to provide a seamless and secure platform for cryptocurrency management, catering to the needs of a diverse clientele.

Key Metrics

San Francisco, CaliforniaHeadquarters
2021Year Founded
$115.3MTotal Funding
SERIES_BCompany Stage
Crypto & Web3Industries
201-500Employees

Benefits

Competitive salary and equity.
Comprehensive insurance (medical/dental/vision) — 100% covered.
Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need.
Flexible hours and a long-standing, supportive remote environment.
Monthly co-working space and mobile phone expense.
Unlimited vacation: Take time when you need it (and we really mean it).

Risks

Increased competition from Best Wallet with a superior user interface.
Rapid user growth may strain infrastructure and customer support.
Decision not to launch a token could lead to user dissatisfaction.

Differentiation

Phantom offers a multi-chain wallet supporting Solana, Ethereum, Polygon, and Bitcoin.
The wallet integrates with major NFT marketplaces for easy NFT management and transactions.
Phantom prioritizes security with self-custodial features and scam detection capabilities.

Upsides

Phantom's user base tripled to 3.2 million MAUs by January 2024.
Partnership with Transak enhances seamless digital asset purchases for users.
Integration with dYdX facilitates significant trading volume, boosting platform activity.

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