[Remote] SVP, Direct Investments at Barkley

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, MediaIndustries

Requirements

Local Market Authority & Strategic Vision
Operational Leadership & Team Stewardship
Master Negotiator & Relationship Builder
Transformational Problem-Solving & Innovation
Executive Communication & Thought Leadership
Organizational Agility & Talent Development

Responsibilities

Define and execute the strategic vision for the Direct Investments department
Modernize Local Media Buying while integrating specialized capabilities in OOH, Audio, Sports Marketing, and Sponsorships
Lead, mentor, and inspire a large team
Foster an inclusive, high-performance culture
Own the agency's trading relationships and team development
Deliver market-leading solutions applying advanced analytics
Champion innovation and cultivate top-tier talent
Hold full team ownership responsibilities and accountability for the department's operational success

Skills

Key technologies and capabilities for this role

Local MediaDigital Performance MarketingOut-of-Home (OOH)Audio (Broadcast & Digital)Sports MarketingSponsorshipsAdvanced AnalyticsStrategic PlanningNegotiationTeam DevelopmentLeadership

Questions & Answers

Common questions about this position

Is this position remote or hybrid?

This is a full-time, hybrid position.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What key skills and expertise are required for this SVP role?

The role requires unrivaled understanding of US Local Media Markets, strategic vision for investment strategies in TV, Radio, Cable, and OOH, operational leadership in agency economics and team management, master negotiation skills with media owners, and transformational problem-solving for innovation.

What does the team structure look like for this position?

The role involves full team ownership responsibilities, accountability for the department's operational success, team development, staffing models, and cultivating top-tier talent within a 200-member organization.

What makes a candidate stand out for this SVP Direct Investments role?

Candidates with deep authoritative expertise in Local Media Markets, especially OOH, Audio, Sports Marketing, and Sponsorships, proven leadership in agency operations and negotiations, plus the ability to drive innovation and thought leadership will stand out.

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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