Director of Brand Marketing

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Offchain Labs is a blockchain technology company committed to creating a decentralized, secure, and transparent future. They are focused on pushing the boundaries of blockchain innovation and fostering a creative, collaborative, and inclusive culture. They are looking for individuals who believe in transparency, trust, and decentralization and are eager to disrupt the status quo. Offchain Labs’ flagship product, Arbitrum One, is a dominant force in Ethereum scaling, and they are constantly building on this success with tools like Arbitrum AnyTrust, Arbitrum Orbit, Stylus, BoLD, and Arbitrum Nitro. They also contribute to the Ethereum core protocol with the Prysm consensus client. They recently raised $3.8M in seed funding, $20M in Series A, and $100M in Series B funding.

Requirements

• Extensive experience in the blockchain space (crypto or Web3)
• Understanding of the current state of blockchain and its potential
• Ability to approach problems from unique perspectives
• Strong interest in blockchain and a talent for creative problem-solving

Responsibilities

• Campaign Management:
  • Develop and execute innovative, multi-channel marketing campaigns.
  • Strengthen brand positioning and drive audience engagement.
  • Develop compelling campaign narratives aligned with business objectives.
  • Campaigns across owned channels, earned media, and paid opportunities.
• Establish and Maintain Brand Voice:
  • Establish and maintain brand voice, tone, and messaging guidelines.
  • Ensure consistency in tone, message, and visual identity across all platforms and materials.

Application Instructions

• Not specified.