Brand & Visual Design Lead
OpenSeaSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Blockchain, Cryptocurrency, Web3 TechnologyIndustries
Requirements
Candidates should possess extensive experience in the blockchain space (crypto or Web3), with a proven track record of developing and executing brand strategies across various channels. Strong strategic thinking skills and a deep understanding of marketing principles are essential, as is the ability to establish and maintain a consistent brand voice and visual identity.
Responsibilities
The Director of Brand Marketing will be responsible for developing and executing innovative marketing campaigns to strengthen brand positioning and drive audience engagement, creating compelling campaign narratives, and ensuring consistency in brand messaging across all platforms. They will also establish and maintain the brand's voice, tone, and messaging guidelines, and be instrumental in establishing and maintaining Offchain Labs' and Arbitrum's positions as thought leaders in the blockchain space while driving awareness and adoption of their solutions.
Skills
Blockchain
Crypto
Web3
Creative Problem-Solving
Campaign Management
Brand Voice
Marketing Campaigns
Audience Engagement
Messaging Guidelines
Visual Identity
Offchain Labs
Develops scaling solutions for Ethereum blockchain
About Offchain Labs
Offchain Labs develops scaling solutions for the Ethereum blockchain, with its main product being Arbitrum. Arbitrum enhances Ethereum's performance by making transactions faster and cheaper, which is important during times of high network activity. The technology uses rollup technology to combine multiple transactions before sending them to the Ethereum blockchain, reducing congestion and costs. Offchain Labs serves a variety of clients, including developers and businesses in the blockchain and cryptocurrency sectors, and generates revenue through transaction fees and premium services. The company's goal is to make Ethereum more efficient and accessible for all users.
Key Metrics
Princeton, New JerseyHeadquarters
2018Year Founded
$139.8MTotal Funding
SERIES_BCompany Stage
Fintech, Crypto & Web3Industries
51-200Employees