Senior Brand Designer

Position Overview

Vercel is seeking a Senior Brand Designer to lead the evolution of its brand identity. This role is crucial for scaling a visual identity that is instantly recognizable, creatively ambitious, and built for speed across various mediums including web, social, motion, print, events, and merchandise. The ideal candidate is a detail-oriented visual strategist who thrives in a fast-paced environment, embraces AI in their workflow, and can create clarity from complexity.

About Vercel

Vercel provides developers with the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel empowers customers like Ramp, Supreme, PayPal, and Under Armour to build for the AI-native web. Vercel's mission is to enable the world to ship the best products by fostering a creative environment where everyone can do their best work.

About the Role

As a Senior Brand Designer, you will be responsible for shaping Vercel's brand to match the pace of its platform. You will lead the visual evolution of a brand trusted by ambitious builders globally. This high-impact, high-visibility role requires a passion for craft, system thinking, and the ability to create memorable design moments. You will own Vercel's visual presence across all touchpoints and collaborate with cross-functional teams to ensure cohesive and impactful brand execution.

Responsibilities

• Lead design for key brand moments, including product launches, campaigns, events, internal initiatives, and undefined future projects.
• Design across a wide range of mediums: web, motion, 3D, social, print, swag, and environments.
• Build and evolve the brand system, including tools, templates, guidelines, and underlying strategic thinking, ensuring scalability without stagnation.
• Prototype using AI and emerging tools to enhance speed, quality, and creative range.
• Collaborate with engineers, marketers, product designers, and leadership to align on strategy and deliver cohesive work.
• Bring creative concepts to life through motion, 3D, illustration, and environmental design, or direct and collaborate effectively with specialists.
• Manage project timelines and feedback loops to maintain momentum and high quality.
• Provide and receive constructive critique, contributing to a high creative standard across the team.
• Focus on clarity, elegance, and reducing noise, elevating work through subtlety rather than spectacle, knowing when to innovate and when to adhere to established standards.

Requirements

• 5+ years of experience in brand, marketing, or visual design, preferably within SaaS, developer tools, or high-growth tech industries.
• A strong portfolio showcasing exceptional visual taste, system thinking, and high-level execution across multiple mediums.
• Comfort and adaptability in fast-paced environments with frequent changes and ambiguity.
• Demonstrated experience using AI tools in the creative process for production, prototyping, or experimentation.
• Deep understanding of layout, typography, motion, and visual storytelling principles.
• Excellent communication and collaboration skills, characterized by a low-ego, high-standards approach.

Why Vercel

Join a team trusted by developers building the future. Vercel fosters a fast-paced environment driven by intention and integrity. You will work alongside world-class creatives, technologists, and engineers, pushing the boundaries of web development.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learning and Growth opportunities through mentorship and event participation for networking and skill development.
• Flexible Time Off.
• Provision of necessary gear and a WFH budget for workspace setup.

Compensation

The San Francisco, CA base pay range for this role is $156,000 - $234,000. Actual salary will be determined based on job-related skills, experience, and location.