Vercel

Senior Brand Designer

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cloud Infrastructure, Software Development, BiotechnologyIndustries

Senior Brand Designer

Position Overview

Vercel is seeking a Senior Brand Designer to lead the evolution of its brand identity. This role is crucial for scaling a visual identity that is instantly recognizable, creatively ambitious, and built for speed across various mediums including web, social, motion, print, events, and merchandise. The ideal candidate is a detail-oriented visual strategist who thrives in a fast-paced environment, embraces AI in their workflow, and can create clarity from complexity.

About Vercel

Vercel provides developers with the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel empowers customers like Ramp, Supreme, PayPal, and Under Armour to build for the AI-native web. Vercel's mission is to enable the world to ship the best products by fostering a creative environment where everyone can do their best work.

About the Role

As a Senior Brand Designer, you will be responsible for shaping Vercel's brand to match the pace of its platform. You will lead the visual evolution of a brand trusted by ambitious builders globally. This high-impact, high-visibility role requires a passion for craft, system thinking, and the ability to create memorable design moments. You will own Vercel's visual presence across all touchpoints and collaborate with cross-functional teams to ensure cohesive and impactful brand execution.

Responsibilities

  • Lead design for key brand moments, including product launches, campaigns, events, internal initiatives, and undefined future projects.
  • Design across a wide range of mediums: web, motion, 3D, social, print, swag, and environments.
  • Build and evolve the brand system, including tools, templates, guidelines, and underlying strategic thinking, ensuring scalability without stagnation.
  • Prototype using AI and emerging tools to enhance speed, quality, and creative range.
  • Collaborate with engineers, marketers, product designers, and leadership to align on strategy and deliver cohesive work.
  • Bring creative concepts to life through motion, 3D, illustration, and environmental design, or direct and collaborate effectively with specialists.
  • Manage project timelines and feedback loops to maintain momentum and high quality.
  • Provide and receive constructive critique, contributing to a high creative standard across the team.
  • Focus on clarity, elegance, and reducing noise, elevating work through subtlety rather than spectacle, knowing when to innovate and when to adhere to established standards.

Requirements

  • 5+ years of experience in brand, marketing, or visual design, preferably within SaaS, developer tools, or high-growth tech industries.
  • A strong portfolio showcasing exceptional visual taste, system thinking, and high-level execution across multiple mediums.
  • Comfort and adaptability in fast-paced environments with frequent changes and ambiguity.
  • Demonstrated experience using AI tools in the creative process for production, prototyping, or experimentation.
  • Deep understanding of layout, typography, motion, and visual storytelling principles.
  • Excellent communication and collaboration skills, characterized by a low-ego, high-standards approach.

Why Vercel

Join a team trusted by developers building the future. Vercel fosters a fast-paced environment driven by intention and integrity. You will work alongside world-class creatives, technologists, and engineers, pushing the boundaries of web development.

Benefits

  • Competitive compensation package, including equity.
  • Inclusive Healthcare Package.
  • Learning and Growth opportunities through mentorship and event participation for networking and skill development.
  • Flexible Time Off.
  • Provision of necessary gear and a WFH budget for workspace setup.

Compensation

The San Francisco, CA base pay range for this role is $156,000 - $234,000. Actual salary will be determined based on job-related skills, experience, and location.

Skills

Brand Design
Visual Identity
Web Design
Motion Design
3D Design
Social Media Design
Print Design
Event Design
Brand Systems
Prototyping
AI
Creative Strategy
Visual Storytelling

Vercel

Platform for building and deploying web applications

About Vercel

Vercel provides a platform for developers and businesses to build, deploy, and manage modern web applications. Its services include tools that enhance image and video workflows using AI features like smart cropping and object detection. Vercel simplifies the complexities of serverless architecture, allowing for global content delivery without extra infrastructure. The company ensures high security and uptime with features such as automatic HTTPS and DDoS protection. Unlike competitors, Vercel focuses on a managed global rendering layer and offers a subscription-based model tailored to various client needs, from individual developers to large enterprises. The goal of Vercel is to empower developers to create efficient and secure web applications.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$547.6MTotal Funding
SERIES_ECompany Stage
Consumer Software, Enterprise Software, AI & Machine LearningIndustries
501-1,000Employees

Benefits

Health Insurance
Stock Options
Company Equity
Professional Development Budget
Unlimited Paid Time Off
Remote Work Options
Home Office Stipend

Risks

Increased competition in the cloud application platform space threatens Vercel's market share.
Rapid AI evolution may outpace Vercel's current offerings, risking competitive edge loss.
Reliance on a subscription model could be risky during economic downturns.

Differentiation

Vercel offers a managed global rendering layer for modern web applications.
The company provides advanced AI-powered tools for image and video optimization.
Vercel's platform supports full lifecycle media management with auto-tagging and access control.

Upsides

Vercel secured $250 million in Series E funding for growth and platform development.
The introduction of V0 enhances Vercel's offerings in AI-driven web development.
Recognition as a Visionary in Gartner's Magic Quadrant boosts Vercel's market position.

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