[Remote] Senior Associate, Campaign & Brand Strategy at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree or higher in Marketing, Communications, or related field
4+ years of experience in campaign & brand strategy
Familiarity with brand storytelling, positioning frameworks, and campaign performance metrics
Demonstrated ability to manage multiple projects and collaborate effectively across teams
Proven ability to develop and execute strategic campaign briefs that align with brand positioning and business objectives
Strong analytical, communication, and project management skills

Responsibilities

Support the development of multi-channel campaign strategies across Medicare, Medicaid, and Commercial lines of business
Translate business objectives and audience insights into actionable campaign briefs and messaging frameworks
Collaborate with Brand, Media, Creative, and Product teams to ensure campaign alignment and executional excellence
Monitor campaign performance and provide strategic recommendations for optimization
Assist in the development of campaign playbooks, toolkits, and reporting frameworks
Act as a brand advocate within agile go-to-market pods, fostering connection to brand positioning and storytelling
Collaborate with teams to develop campaign briefs and inform messaging direction

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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