VP of OEM Relations

Salary: $200K - $250K Location Type: Remote Employment Type: Full-Time

Position Overview

TomaToma is the automotive industry’s leading agentic AI workforce, starting with voice AI agents for sales and service call operations. Our voice AI product, built entirely in-house with cutting-edge large language models (LLMs), reaches millions of vehicle owners each month. As a rapidly growing startup in the automotive space, we have recently secured Series A funding from Andreessen Horowitz and Y Combinator and are expanding our customer base.

Our team is comprised of former founders, athletes, and leaders from Scale AI, Uber, Braze, Microsoft, Amazon, Columbia, and acquired companies in the automotive industry. We are a lean, customer-oriented team that frequently travels to meet with and learn from our customers. With our unique advantage and fast momentum in this $2 trillion market, we are poised to take Toma to the next level. Our headquarters are located in a brand-new two-story office in Potrero Hill, San Francisco.

This role is critical for expanding Toma's footprint by embedding our solutions within OEM-approved vendor programs and co-op catalogs. As the VP of OEM Relations, you will be the primary representative of Toma to automakers, driving strategy, securing co-op approval, and transforming national programs into a repeatable growth engine. You will report directly to the CEO and will build a high-impact team as traction scales.

Toma is the AI leader in the automotive industry due to our highly customizable voice AI and agents built from the ground up to solve diverse customer use cases.

Responsibilities

• Drive OEM Strategy: Develop and execute a 3-year roadmap targeting high-impact OEMs and Tier-1 suppliers, securing program inclusion, co-op funding, and preferred-vendor status.
• Lead Partner Engagements: Serve as the executive point of contact across OEM relationships, guiding initiatives from pilot to national launch and translating partner needs into product, data, and reporting deliverables.
• Own Revenue Growth: Manage OEM-sourced pipeline, forecasting, and P&L; design commercial models that align incentives and accelerate dealer adoption.
• Champion Cross-Functional Execution: Collaborate with Product, Engineering, Marketing, and Customer Success to localize voice AI solutions and co-develop launch assets tailored to each OEM ecosystem.
• Evangelize Industry Leadership: Represent Toma at major automotive events and OEM forums; deliver thought leadership on voice AI and fixed-ops innovation.
• Build and Lead a High-Impact Team: Recruit, mentor, and scale a top-tier OEM partnerships team with a culture rooted in data-driven execution and dealer-first thinking.

Required Qualifications

• Industry Experience: 10+ years in the automotive ecosystem, with a focus on OEMs, Tier-1 suppliers, or dealership technology platforms.
• OEM Program Ownership: Minimum 5 years managing OEM programs, co-op funding structures, or certified vendor relationships.
• Track Record of Success: Demonstrated ability to launch or scale technology or fixed-ops solutions via OEM, Shift Digital, or Tier-10 channels, consistently exceeding revenue and adoption targets.
• Commercial Acumen: Proven experience negotiating complex, multi-year commercial agreements including data security, compliance, and incentive models.
• Technical Fluency: Strong ability to communicate AI, telephony, and integration capabilities in OEM-compliant language; capable of navigating technical conversations across engineering and partner teams.
• Leadership: Experience building and leading cross-functional teams; possesses executive presence with both C-level and field-level stakeholders.
• Analytical Rigor: Proficient in CRM and BI tools to manage pipeline and forecasting.

Company Information

TomaToma is the automotive industry’s leading agentic AI workforce, starting with voice AI agents for sales and service call operations. Our voice AI product, built entirely in-house with cutting-edge large language models (LLMs), reaches millions of vehicle owners each month. We are the darling startup in the automotive space, recently raising our Series A with Andreessen Horowitz and Y Combinator, and are rapidly expanding our customer base. Our team is hybrid, with headquarters in San Francisco.