Senior Manager, Digital Marketing
Scout MotorsSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, QSRIndustries
Requirements
Candidates should possess 8+ years of experience in digital marketing, media, or business development within the Automotive or QSR industries, with a strong focus on industry growth and strategic partnerships. Proven success in multi-channel digital marketing, including programmatic, social, search, and content marketing, driving measurable KPIs across the funnel is required, along with advanced expertise in analytics tools such as Google Analytics and Adobe Analytics for performance measurement and campaign optimization. Familiarity with CRM platforms to optimize client engagement and retention strategies is also necessary.
Responsibilities
As Head of Industry, the individual will establish and drive Koddi’s presence in the Automotive or QSR verticals, identifying key opportunities and securing strategic partnerships to build a foundation for long-term success. They will lead business development efforts by actively pursuing, cultivating, and closing new partnership agreements, develop and execute a go-to-market strategy, define target audiences, build and nurture relationships with key decision-makers, represent Koddi at industry events, identify and develop strategic alliances, own the customer relationship post-sale, continuously refine Koddi’s product strategy, and provide executive-level communication and strategic planning.
Skills
Business Development
Strategic Partnerships
Market Entry Strategy
Industry Analysis
Customer Relationship Management
Public Speaking
Relationship Building
Thought Leadership
Koddi
Advertising technology solutions for travel industry
About Koddi
Koddi provides advertising technology solutions specifically designed for the travel industry. Its main product, Koddi Demand, helps clients, such as travel agencies and hotel chains, improve their advertising strategies by using data-driven insights. This platform allows users to optimize their ad performance and maximize revenue through scalable technology. Unlike many competitors, Koddi focuses exclusively on the travel sector, tailoring its services to meet the unique needs of its clients. The company's goal is to ensure customer success and foster strong relationships, enabling clients to achieve their marketing objectives and drive growth. Koddi operates on a software-as-a-service (SaaS) model, where clients subscribe to access its tools and services, generating revenue through subscription fees and performance-based models.
Key Metrics
Fort Worth, TexasHeadquarters
2013Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, Enterprise SoftwareIndustries
51-200Employees