Go-To-Market Director, Education

Only, Tennessee, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Education Technology, EducationIndustries

Requirements

Candidates should have extensive experience in growth strategy, marketing, project management, and cross-functional stakeholder management, preferably in a high-growth or startup environment. Demonstrated success in building and scaling complex programs that deliver measurable impact, deep expertise in sales strategy and marketing execution, and a data- and process-driven approach are required. The ideal candidate is resourceful, scrappy, solutions-oriented, and a trusted cross-functional leader with a customer-first mindset.

Responsibilities

The Director of Go-To-Market will drive revenue growth and customer acquisition by initiating, scoping, and leading cross-functional projects related to customer adoption and retention, particularly for Education & Curriculum products. They will lead the Education GTM team, directing strategy for sales, sales enablement, marketing, events, and customer success in collaboration with central teams. This role involves partnering with Finance and the VP/GM of Education to develop goals, identify resourcing needs, and implement systems improvements. The Director will own and manage end-to-end projects impacting the customer journey, develop and track metrics, facilitate decision-making, and balance short-term and long-term business objectives with a focus on customer experience.

Skills

Go-To-Market Strategy

Growth Strategy

Marketing

Project Management

Cross-functional Stakeholder Management

Sales Enablement

Customer Success

Revenue Growth

Customer Acquisition

Customer Adoption

Customer Retention

Education Technology

Brightwheel

Childcare management software for preschools

About Brightwheel

Brightwheel provides childcare management software specifically designed for preschools and childcare centers. The platform simplifies various administrative tasks such as sign-in and sign-out procedures, billing, and communication with families, allowing educators and staff to save time each month. Users have reported that 90% of preschools using Brightwheel experience an increase in timely payments, while 95% of administrators and staff note improved communication with families. Brightwheel operates on a subscription-based model, where childcare centers pay a regular fee to access the software. Its user-friendly interface and strong customer service set it apart from competitors, making it a top choice in the educational technology market. The goal of Brightwheel is to enhance the efficiency of childcare management and foster better relationships between centers and families.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$86.4MTotal Funding

SERIES_CCompany Stage

Consumer Software, EducationIndustries

201-500Employees

Benefits

Competitive base salary

Equity

Premium medical, dental, & vision coverage

Paid parental leave

Flexible PTO policy

Wellness & productivity stipend

Learning & development stipend

Risks

Increased competition from AI-powered tools like Clay could challenge Brightwheel's market position.

Integration challenges from acquiring Experience Early Learning may disrupt service quality.

Rapid valuation increase to $600 million may attract scrutiny and pressure for growth.

Differentiation

Brightwheel offers an all-in-one platform for childcare management and communication.

The platform is highly rated, earning the title of #1 childcare software.

Brightwheel's integration with QuickBooks enhances financial monitoring for childcare centers.

Upsides

Brightwheel's acquisition of Experience Early Learning expands its educational offerings.

The $55M Series C funding round boosts Brightwheel's growth potential and market reach.

Brightwheel's platform improves timely payments and communication for 90% of its users.

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