Principal, B2B Product Marketing
PaytientSalary not specified
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
InsurtechIndustries
Requirements
- Proven enterprise B2B marketing experience with a deep understanding of long sales cycles
- Demonstrated track record in industry-based marketing and successful Account-Based Marketing (ABM) programs
- Strong capabilities in strategic brand positioning and communications
- Extensive experience in building and leading high-performing marketing teams
- International experience, particularly in EMEA and/or US markets
- Strong "Get Stuff Done" / player-coach mindset
Responsibilities
- Drive the evolution of Cover Genius's brand positioning and ensure consistent, impactful communication across all channels
- Build, mentor, and lead a high-performing marketing team, fostering a collaborative and results-oriented environment
- Act as a connector, working closely with sales, product, and other teams to align marketing efforts with overall business objectives
- Oversee the scaling of content production, with a focus on case studies, data-driven stories, and customer marketing
- Strategically plan and execute integrated multi-channel marketing campaigns
- Manage and align marketing efforts across different regions
- Design and implement robust marketing playbooks, focusing on high-impact areas including:
- Brand, PR, Influencer Marketing & Thought Leadership: Create and disseminate data-driven stories and trends to establish Cover Genius as a thought leader
- Industry/Vertical Marketing: Develop and deploy tailored solutions, messaging, content, and campaigns for specific verticals (travel, ticketing, digital commerce) to drive win rates and revenue
- Demand Generation & Account-Based Marketing (ABM): Lead digital campaigns and multi-channel ABM plays to generate pipeline and engage top-tier prospects
- Events: Elevate Cover Genius's presence at industry conferences and organize proprietary vertical-focused events
- Digital & Social Campaigns: Intensify digital marketing efforts through LinkedIn insights, SEO/AI-SEO content, video explainers, and targeted ads
- Product Marketing: Ensure effective presentation of offerings (messaging, website, decks, images, videos) for products and technology that span verticals
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the VP of Marketing role?
The role requires a highly experienced and strategic leader with a strong track record in enterprise B2B marketing, particularly within long sales cycles.
What are the key responsibilities of the VP of Marketing?
Key responsibilities include strategic brand positioning and communications, team building and leadership, cross-functional collaboration, scaling content production, multi-channel campaign orchestration, global team management, and developing marketing playbooks for brand, PR, influencer marketing, thought leadership, industry/vertical marketing, demand generation, and account-based marketing.
What is the company culture like at Cover Genius?
The company values bold, authentic, purposeful, and inspired people, while avoiding those who are perfect, traditional, complacent, or cautious. They emphasize diverse cultural programs like 'CG Gives,' which funds development initiatives in global communities.
Is this VP of Marketing role remote or office-based?
This information is not specified in the job description.
What makes a strong candidate for the VP of Marketing position?
A strong candidate is a visionary leader who can evolve market positioning, build and lead a high-performing team, and execute comprehensive marketing playbooks to drive growth in enterprise B2B marketing with long sales cycles.
Cover Genius
Embedded insurance solutions for digital platforms
About Cover Genius
Cover Genius specializes in providing embedded insurance solutions for digital platforms around the world. The company collaborates with major digital companies like Booking Holdings and Ryanair, and its services are available on popular e-commerce sites such as Amazon and eBay. Cover Genius simplifies the integration of insurance products into the purchasing process through a single API, making it easier for its partners to offer insurance at the point of sale. This approach allows customers to access tailored insurance options, including travel protection and extended warranties, without any hassle. Unlike many competitors, Cover Genius focuses on embedding insurance directly into the user experience, which enhances customer satisfaction and streamlines the buying process. The goal of Cover Genius is to provide comprehensive and customized insurance solutions that not only meet the needs of end-users but also support the growth of its partners' businesses.
New York City, New YorkHeadquarters
2013Year Founded
$235.4MTotal Funding
SERIES_ECompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees
Benefits
Flexible working conditions
Employee stock options
Ongoing learning
Paid parental leave
Wellness initiatives
#WFH when you want
Peer bonuses and founder awards program
International working opportunities
GC Gives giveback program, led by the team
Risks
Competition from Smartpay and Chubb in Asia may hinder expansion efforts.
AutoRek and J.P. Morgan Payments partnership could offer competitive advantages to rivals.
Nezasa and Globespan's personalized travel experiences may reduce demand for travel protection.
Differentiation
Cover Genius offers seamless integration through a single API for global platforms.
The company partners with major digital companies like Booking Holdings and Amazon.
Cover Genius provides tailored insurance products, enhancing customer satisfaction and partner growth.
Upsides
Increased demand for embedded insurance in e-commerce boosts Cover Genius's integration opportunities.
Partnership with Adyen enhances payment experiences, leading to higher conversion rates.
$80M Series E funding indicates strong investor confidence and growth potential.
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