[Remote] Director, Brand and Creative at Jasper

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Marketing, TechnologyIndustries

Requirements

12+ years of experience in brand, creative, or design leadership roles at high-growth or design-forward B2B companies
Proven ability to partner with Marketing on brand strategy, and translate positioning into world-class creative work
A track record of leading multidisciplinary creative teams while maintaining a culture of excellence
Experience designing with AI tools, and curiosity for how AI transforms creative workflows with a track record of leading teams into new ways of working
Hands-on creative skills. Strong design sensibility, mastery of tools, and comfort building or refining assets yourself
Strong portfolio showing brand campaigns, design systems, and cross-channel creative you’ve led and delivered
Experience working cross-functionally with Marketing

Responsibilities

Lead the concepting and execution of high-impact brand campaigns, product launches, and storytelling across web, social, events, and video. Push the creative boundaries while keeping execution cohesive, consistent, and relevant for enterprise audiences
Partner with Marketing leadership on brand strategy, then bring that strategy to life through bold, innovative creative work. Translate positioning and messaging into visual identities, campaigns, and content that resonate with customers
Manage, mentor, and inspire a creative team of ~4 designers. Set a high craft bar, run design reviews, and support growth for each team member. Scale the team as needed, including managing agency partners and freelancers
Champion new ways of working by integrating AI into the creative process. Explore and apply generative AI tools for design, imagery, video, and workflows; leading the team and company into the future of how creative work gets done
Jump in when needed — whether building out campaign visuals, refining copy, or polishing a presentation. Set the quality bar by showing, not just telling
Work closely with Marketing, Product, and Sales to ensure creative execution connects across touch points. Partner with PMM on messaging, with Growth Marketing on campaigns, and with Product Design on aligning brand and product experiences
Maintain and evolve Jasper’s brand guidelines and creative systems to enable fast, consistent, and high-quality execution across teams
Create case studies, thought leadership content, and brand narratives tailored to enterprise decision-makers. Ensure Jasper’s brand builds trust and credibility with senior business and technical leaders
Track performance of brand campaigns, monitor market trends, and continuously refine creative approaches. Use insights to keep Jasper’s brand modern, differentiated, and impactful

Skills

Key technologies and capabilities for this role

Brand StrategyCreative DirectionTeam ManagementDesign LeadershipVisual IdentityCampaign ConceptingStorytellingProduct LaunchesSocial Media CreativeVideo ProductionEvent DesignMentoringDesign Reviews

Questions & Answers

Common questions about this position

Is this role remote?

Yes, this is a fully remote role open to candidates located anywhere in the continental US.

What is the salary for the Director of Brand & Creative role?

This information is not specified in the job description.

What are the key responsibilities of this role?

The role involves leading brand campaigns and storytelling, managing a team of designers, integrating AI into creative processes, partnering with Marketing and other teams, and evolving brand guidelines.

What is the team structure like?

You will manage and mentor a creative team of approximately 4 designers, with opportunities to scale the team and manage agency partners and freelancers.

What kind of experience makes a strong candidate for this position?

Strong candidates will have experience in strategic brand leadership, hands-on creative work across campaigns and digital channels, team management, and integrating AI tools into design workflows.

Jasper

AI tool for efficient content creation

About Jasper

Jasper.ai provides an AI-powered tool designed to assist in content creation, specifically for producing high-quality blogs quickly and cost-effectively. This tool helps marketers, especially in the B2B SaaS sector, to generate effective campaigns by streamlining the writing process. Jasper.ai's service operates on a business model that enhances productivity for clients who need a large volume of content, such as marketing agencies and e-commerce businesses. A key differentiator for Jasper.ai is its commitment to ethical practices; it ensures that its AI models are not trained on client data, maintaining user privacy and confidentiality. Additionally, the company does not retain ownership of the content generated through its tool, and all data is stored securely in U.S.-based data centers. The goal of Jasper.ai is to provide a reliable and efficient content creation solution while upholding high standards of data security.

Austin, TexasHeadquarters

2020Year Founded

$121.6MTotal Funding

SERIES_ACompany Stage

Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Competitive salary

Unlimited vacation policy

401(k) matching

Health, dental, & vision benefits

Happy hour & fun events

Paid holiday & sick days

Risks

Increased competition from OpenAI's ChatGPT integration with iPhone may attract Jasper's market.

Integration challenges from Clipdrop acquisition could dilute Jasper's text-focused content creation.

Market saturation in generative AI could challenge Jasper's unique value proposition.

Differentiation

Jasper offers a unique AI knowledge layer for marketing with Brand IQ and Marketing IQ.

The company ensures data security by not training AI models on client data.

Jasper's AI tool enhances productivity by reducing writing costs for high-quality content.

Upsides

Jasper's acquisition of Clipdrop expands its services to include image creation and editing.

The AI Image Suite targets B2C marketers, improving workflows and campaign launches at scale.

Generative AI's growing demand offers Jasper opportunities for personalized marketing campaigns.

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