VP, Marketing - Demand Generation

VP of Demand Generation

Position Overview

Apollo.io is seeking a proven, commercially-driven VP of Demand Generation to lead our pipeline growth strategy with a strong focus on sales-led GTM. This role is responsible for building and scaling programs that drive qualified pipeline, partnering closely with Sales, RevOps, Product Marketing, and Growth to accelerate revenue growth. You will oversee the full demand engine, from strategy to execution, ensuring marketing efforts translate directly into measurable, high-quality pipeline for the sales team.

Key Responsibilities

• Own global demand generation strategy focused on driving qualified opportunities for our sales teams.
• Implement and drive an AI-first marketing-led outbound strategy.
• Build and manage a high-performing BDR and SDR organization.
• Oversee execution of campaigns that target our core ICPs and buying personas.
• Build and scale multi-channel programs across paid, inbound, outbound, ABM, and events to drive high-intent leads.
• Manage performance metrics, including MQLs, SQLs, meetings booked, pipeline generated, and cost per opportunity.
• Build a global field marketing team, starting with the US and EMEA.
• Collaborate with Growth, MarOps, and Product Marketing to optimize campaign performance, lead scoring, and funnel conversion.

Requirements

• 10+ years in B2B marketing with deep expertise in demand generation.
• Proven track record of building sales-led demand programs that directly drive pipeline and revenue.
• Strong understanding of lead management, marketing automation, and CRM (HubSpot, Salesforce, Apollo, etc.).
• Experience designing ABM programs targeting mid-market and enterprise accounts.
• Data-driven mindset with the ability to analyze campaign performance and optimize accordingly.
• Collaborative leadership style with experience working cross-functionally with Sales, RevOps, and Product teams.
• Ability to operate in a high-growth, fast-paced environment.
• Experience managing a BDR/SDR organization.
• Strong commercial acumen — understands how marketing fuels revenue.

Company Information

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest-growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a Series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Why Join Us

This is a high-impact, high-visibility role with a direct line to revenue. You’ll have the opportunity to build and scale a world-class demand engine that fuels company growth, working alongside a team that values clarity, accountability, and results.

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead. We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact.

Application Instructions

Please refer to the original job posting for specific application instructions.