[Remote] VP, Marketing - Demand Generation at Apollo.io

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing & Advertising, Sales EnablementIndustries

Skills

Key technologies and capabilities for this role

Demand GenerationSales-led GTMPipeline GrowthCampaign ManagementMulti-channel MarketingABMAI-driven MarketingOutbound MarketingInbound MarketingPartnerships with Sales and RevOps

Questions & Answers

Common questions about this position

What experience is required for the VP of Demand Generation role?

Candidates need 10+ years in B2B marketing with deep expertise in demand generation, a proven track record of building sales-led demand programs that drive pipeline and revenue, and experience managing a BDR/SDR organization.

What key skills and tools are needed for this position?

A strong understanding of lead management, marketing automation, and CRM systems like HubSpot, Salesforce, and Apollo is required, along with experience designing ABM programs for mid-market and enterprise accounts and a data-driven mindset for analyzing campaign performance.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What leadership qualities make a strong candidate for this VP role?

A collaborative leadership style with experience working cross-functionally with Sales, RevOps, and Product teams, plus the ability to operate in a high-growth, fast-paced environment and strong commercial acumen are key.

Apollo.io

Sales intelligence and engagement platform

About Apollo.io

Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$244.3MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Financial Planning

Risks

Rapid growth may strain Apollo.io's operational capabilities and customer service.

New executive hires could lead to strategic shifts misaligned with customer expectations.

Emerging competitors like Zitadel may challenge Apollo.io's market position.

Differentiation

Apollo.io offers verified contact data for over 210 million B2B contacts.

The platform integrates sales intelligence with engagement tools in one unified solution.

Apollo.io's compliance with ISO, SOC 2, and GDPR ensures high data security standards.

Upsides

Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.

The company raised $250 million, reaching a valuation of $1.6 billion.

Apollo.io's multi-channel outreach aligns with rising sales engagement trends.

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