VP, Marketing - Demand Generation

United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing & Advertising, Sales EnablementIndustries

Requirements

Candidates should possess 10+ years of experience in B2B marketing with deep expertise in demand generation, a proven track record of building sales-led demand programs that directly drive pipeline and revenue, strong understanding of lead management, marketing automation, and CRM systems like HubSpot, Salesforce, and Apollo, experience designing ABM programs targeting mid-market and enterprise accounts, a data-driven mindset for analyzing campaign performance and optimization, a collaborative leadership style with experience working cross-functionally, and the ability to operate in a high-growth, fast-paced environment. Experience managing a BDR/SDR organization and strong commercial acumen are also required.

Responsibilities

The VP, Marketing - Demand Generation will own global demand generation strategy focused on driving qualified opportunities for the sales teams, implement and drive an AI-first marketing-led outbound strategy, build and manage a high-performing BDR and SDR organization, oversee execution of campaigns targeting core ICPs and buying personas, build and scale multi-channel programs across paid, inbound, outbound, ABM, and events to drive high-intent leads, manage performance metrics including MQLs, SQLs, meetings booked, pipeline generated, and cost per opportunity, build a global field marketing team, and collaborate with Growth, MarOps, and Product Marketing to optimize campaign performance, lead scoring, and funnel conversion.

Skills

Demand Generation

Sales-led GTM

Pipeline Growth

Campaign Management

Multi-channel Marketing

ABM

AI-driven Marketing

Outbound Marketing

Inbound Marketing

Partnerships with Sales and RevOps

Apollo.io

Sales intelligence and engagement platform

About Apollo.io

Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$244.3MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Financial Planning

Risks

Rapid growth may strain Apollo.io's operational capabilities and customer service.

New executive hires could lead to strategic shifts misaligned with customer expectations.

Emerging competitors like Zitadel may challenge Apollo.io's market position.

Differentiation

Apollo.io offers verified contact data for over 210 million B2B contacts.

The platform integrates sales intelligence with engagement tools in one unified solution.

Apollo.io's compliance with ISO, SOC 2, and GDPR ensures high data security standards.

Upsides

Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.

The company raised $250 million, reaching a valuation of $1.6 billion.

Apollo.io's multi-channel outreach aligns with rising sales engagement trends.

Land your dream remote job 3x faster with AI

Try Jobo Free