Manager, Global Payer Marketing
AbbottFull Time
Junior (1 to 2 years)
Candidates should have 8-10+ years of experience in SMB or consumer tech marketing, with a focus on international or regional growth marketing. A proven track record of launching and scaling marketing programs in one or more international markets is required, along with a strong understanding of regional nuances in messaging, media, and buyer behavior. Experience running multi-channel demand generation campaigns with a performance mindset, and excellent cross-functional collaboration and communication skills are also necessary.
The Director of International Marketing will develop and lead region-specific marketing strategies to increase awareness, generate qualified leads, and deliver measurable business impact. This includes owning the international marketing budget, defining go-to-market strategies, and managing the international marketing roadmap. Responsibilities also involve being an expert on market trends, customizing positioning and messaging, developing and managing full-funnel campaigns, optimizing performance marketing efforts, launching growth programs, ensuring localized content and messaging, collaborating with cross-functional teams to improve customer journeys, aligning with sales and partnerships, managing agency relationships, and defining and tracking KPIs while reporting on campaign performance to senior leadership.
Digital marketing solutions for small businesses
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.