[Remote] Director of International Marketing at Constant Contact

Waltham, Massachusetts, United States

Constant Contact Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Biotechnology, SaaSIndustries

Skills

Key technologies and capabilities for this role

International MarketingGo-to-market StrategyBrand AwarenessCustomer AcquisitionMarketing RoadmapLocalizationMarket TrendsMarket InsightsPositioningMessagingBudget ManagementTeam LeadershipCross-functional Collaboration

Questions & Answers

Common questions about this position

What are the key responsibilities of the Director of International Marketing?

The role involves owning the international marketing budget, defining go-to-market strategies for regions like UK, Canada, AU, ANZ, driving brand and customer acquisition goals, developing full-funnel campaigns, localizing content and messaging, and collaborating cross-functionally with teams like Product, Sales, and Paid Media.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require working from a specific location?

This information is not specified in the job description.

What is the company culture like at Constant Contact?

Constant Contact consists of seriously awesome people who take ownership and make an impact with the mindset, integrity, and courage of a small business owner, empowering business owners, entrepreneurs, non-profits, and individuals to succeed online.

What makes a strong candidate for this Director of International Marketing role?

A strong candidate is strategic, entrepreneurial, and hands-on, with expertise in region/market trends, ability to develop and lead teams for region-specific strategies, and experience in performance marketing, demand generation, localized content, and cross-functional collaboration.

Constant Contact

Digital marketing solutions for small businesses

About Constant Contact

Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.

Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees

Benefits

Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays

Risks

Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.

Differentiation

Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.

Upsides

Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.

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