Director of International Marketing

About Constant Contact

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

Role Overview

We are seeking a strategic, entrepreneurial, and hands-on Director of International Marketing to drive Constant Contact’s growth across priority global markets. In this role, you will be responsible for developing and leading a team to execute region-specific marketing strategies that increase awareness, generate qualified leads, and deliver measurable business impact. You’ll collaborate closely with Product Marketing, Brand, Paid Media, Partnerships, and Regional Sales teams to ensure that all marketing efforts are tailored to local needs, culturally relevant, and aligned with global business objectives.

Key Responsibilities

Global Strategy & Regional Execution

• Own the international marketing budget. Define and lead go-to-market strategies across priority regions (e.g., UK, Canada, AU, ANZ) in conjunction with the regional GMs and with US-based Center of Excellence.
• Drive and deliver brand and customer acquisition goals. Own the international marketing roadmap, including awareness, acquisition, and regional and localization initiatives.
• Be an expert on region/ market trends and customers. Provide market insights to the global PMM team and ensure global messaging resonates with the regions. Customize market-specific positioning and messaging that reflects regional business dynamics and customer needs.
• Be the voice of the market into the PMM, content, growth, brand and other central marketing teams.

Performance Marketing & Demand Gen

• Develop and manage full-funnel campaigns—across digital, content, social, events, and email—that drive customer acquisition and engagement with local and central teams and local agencies as needed.
• Work with Paid Media and SEO teams to optimize region-specific performance marketing efforts.
• Launch and test growth programs tailored to key audience segments, business verticals, and stages of maturity.

Localized Content & Messaging

• Ensure that brand voice, messaging, and creative assets are localized (not just translated) and adapted to regional markets.
• Partner with Content and Product Marketing to develop case studies, landing pages, guides, and templates that resonate globally.

Cross-Functional Leadership

• Collaborate with Product, Sales, LCM and Web teams to improve global customer journeys, conversion flows, and onboarding experiences.
• Align with Sales, Partnerships, and Customer Success to support regional activations and pipeline-building programs.
• Manage agency relationships and freelance partners to scale regional execution.

Measurement, Reporting, People Management

• Define and track KPIs by market including lead volume, conversion rate, CAC, new customer acquisition, brand, and MROI.
• Report on international campaign and business performance, insights, and growth opportunities to senior leadership.
• Hands-on player coach inspiring leader.

Qualifications

• 8–10+ years of experience in SMB or consumer tech marketing, with a focus on international or regional growth marketing.
• Proven track record of launching and scaling marketing programs in one or more international markets.
• Strong understanding of regional nuances in messaging, media, and buyer behavior.
• Experience running multi-channel demand generation campaigns with a performance mindset.
• Excellent cross-functional collaboration and communication skills.
• Comfortable working across time zones.