[Remote] VP, Marketing and Growth at NextRoll

New City, New York, United States

NextRoll Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising Technology, Marketing TechnologyIndustries

Skills

Key technologies and capabilities for this role

Marketing StrategyGrowth MarketingDigital Demand GenerationProduct-Led GrowthAccount-Based MarketingProgrammatic AdvertisingCampaign PlanningCampaign ExecutionPipeline GrowthRevenue MarketingStrategic PositioningMarket Opportunity Identification

Questions & Answers

Common questions about this position

Is this role remote-friendly or does it require office work?

The role is open in San Francisco, New York City, or US Remote locations.

What key skills and experience are required for the VP of Marketing and Growth role?

The role requires experience scaling digital demand generation and product-led self-serve business, deep understanding of marketer challenges, strategic positioning in competitive markets, and visionary leadership in marketing strategy.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at NextRoll?

The role involves championing the company's culture and values internally and externally, inspiring teams, and fostering a positive, results-driven environment.

What makes a strong candidate for this role, and should I apply if I don't meet all requirements?

Strong candidates have a proven track record in scaling demand generation and self-serve business; even if you don't check all boxes, you should still apply as they'll review for other opportunities and offer career development with over 1,800 training classes yearly.

NextRoll

Provides marketing technology and advertising solutions

About NextRoll

NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. The company operates on a subscription model or performance-based pricing, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising campaigns. This approach, combined with their focus on data analytics and partnerships with other technology providers, sets NextRoll apart from competitors. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.

San Francisco, CaliforniaHeadquarters
2007Year Founded
$86.6MTotal Funding
DEBTCompany Stage
Data & Analytics, Consumer SoftwareIndustries
501-1,000Employees

Benefits

Healthcare - 100% coverage for medical, dental, and vision insurance.
Paid Time Off - Four weeks of PTO per year.
Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.
Family - 100% base salary for 6 weeks.
Snacks and Drinks - An assortment of food and beverages to keep you going.
Team Outings - Quarterly trips to help connect with your team.

Risks

Emerging competitors in ABM space may challenge RollWorks' market position.
Privacy regulations like CPRA could impact NextRoll's data-driven advertising strategies.
Economic uncertainties may reduce spending on marketing technologies, affecting revenue.

Differentiation

NextRoll's RollWorks platform excels in account-based marketing for B2B companies.
AdRoll offers specialized ecommerce marketing solutions for direct-to-consumer brands.
NextRoll's machine learning technology enhances targeted advertising and customer engagement.

Upsides

RollWorks' Command Center simplifies ABM strategy, attracting businesses seeking user-friendly tools.
Hot Contacts feature boosts lead generation, providing sales-ready leads for B2B marketers.
RollWorks consistently recognized as a leader by G2, indicating strong market validation.

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