[Remote] VP, Marketing and Growth at NextRoll

New City, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising Technology, Marketing TechnologyIndustries

Requirements

The ideal candidate possesses 12+ years of marketing experience, with at least 6 years in senior leadership roles, managing multiple product categories and segments. Proven success in scaling digital demand creation, revenue marketing, and product marketing for high-growth businesses is essential. Experience leading a product-led self-serve business and a deep understanding of marketer needs and challenges are required. A 'doing' mindset focused on execution and results is also necessary.

Responsibilities

The VP, Marketing and Growth will develop and execute comprehensive marketing strategies to achieve business objectives and growth goals. This includes guiding the marketing team in identifying new market opportunities, leading the product-led self-serve business, and scaling demand creation efforts to drive pipeline growth and revenue targets. Responsibilities also encompass overseeing product positioning, messaging, and go-to-market strategies, championing the brand as a strategic asset, building and mentoring a high-performing marketing team, and reimagining marketing workflows with an AI-first approach.

Skills

Marketing Strategy

Growth Marketing

Digital Demand Generation

Product-Led Growth

Account-Based Marketing

Programmatic Advertising

Campaign Planning

Campaign Execution

Pipeline Growth

Revenue Marketing

Strategic Positioning

Market Opportunity Identification

NextRoll

Provides marketing technology and advertising solutions

About NextRoll

NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. The company operates on a subscription model or performance-based pricing, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising campaigns. This approach, combined with their focus on data analytics and partnerships with other technology providers, sets NextRoll apart from competitors. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$86.6MTotal Funding

DEBTCompany Stage

Data & Analytics, Consumer SoftwareIndustries

501-1,000Employees

Benefits

Healthcare - 100% coverage for medical, dental, and vision insurance.

Paid Time Off - Four weeks of PTO per year.

Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.

Family - 100% base salary for 6 weeks.

Snacks and Drinks - An assortment of food and beverages to keep you going.

Team Outings - Quarterly trips to help connect with your team.

Risks

Emerging competitors in ABM space may challenge RollWorks' market position.

Privacy regulations like CPRA could impact NextRoll's data-driven advertising strategies.

Economic uncertainties may reduce spending on marketing technologies, affecting revenue.

Differentiation

NextRoll's RollWorks platform excels in account-based marketing for B2B companies.

AdRoll offers specialized ecommerce marketing solutions for direct-to-consumer brands.

NextRoll's machine learning technology enhances targeted advertising and customer engagement.

Upsides

RollWorks' Command Center simplifies ABM strategy, attracting businesses seeking user-friendly tools.

Hot Contacts feature boosts lead generation, providing sales-ready leads for B2B marketers.

RollWorks consistently recognized as a leader by G2, indicating strong market validation.

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