VP of Marketing
AchieversFull Time
Junior (1 to 2 years)
The ideal candidate possesses 12+ years of marketing experience, with at least 6 years in senior leadership roles, managing multiple product categories and segments. Proven success in scaling digital demand creation, revenue marketing, and product marketing for high-growth businesses is essential. Experience leading a product-led self-serve business and a deep understanding of marketer needs and challenges are required. A 'doing' mindset focused on execution and results is also necessary.
The VP, Marketing and Growth will develop and execute comprehensive marketing strategies to achieve business objectives and growth goals. This includes guiding the marketing team in identifying new market opportunities, leading the product-led self-serve business, and scaling demand creation efforts to drive pipeline growth and revenue targets. Responsibilities also encompass overseeing product positioning, messaging, and go-to-market strategies, championing the brand as a strategic asset, building and mentoring a high-performing marketing team, and reimagining marketing workflows with an AI-first approach.
Provides marketing technology and advertising solutions
NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. The company operates on a subscription model or performance-based pricing, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising campaigns. This approach, combined with their focus on data analytics and partnerships with other technology providers, sets NextRoll apart from competitors. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.