[Remote] Director, Enterprise Marketing at Clio

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

LegalTechIndustries

Requirements

Located in Toronto or on the east coast of the U.S
Seasoned B2B marketing leader with deep passion and expertise for the enterprise segment
Understands marketing to large, complex organizations as a long-term, relationship-based endeavor
"Player-coach" able to build strategy at a high level and execute campaign details
Thrives on building and mentoring high-performing teams
Excels at creating deep, trusted partnerships with sales counterparts
Master at building brand and community
Skilled at blending data, creativity, and technology to create world-class marketing programs that deliver pipeline and revenue
Understands the complexity of legal environments and the transformative potential of AI in modern legal operations
Globally-minded and strategic

Responsibilities

Lead the newly formed enterprise marketing team focused on penetrating and expanding within the largest and most complex buyers in the legal space
Collaborate closely with enterprise sales and senior leadership to shape the upmarket brand and strategy
Develop scalable programs to drive pipeline generation and establish a category-defining enterprise motion
Develop, own, and execute the comprehensive marketing strategy for the enterprise segment, aligning with Clio’s revenue targets
Manage the budget, define KPIs, and report on performance to the executive team
Evolve the brand narrative and product positioning to resonate with enterprise decision-makers (e.g., CIOs, CINOs, Managing Partners, procurement, operations)
Develop competitive differentiation and use-case based messaging for enterprise
Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts
Launch ABM (Account-Based Marketing) and intent-based programs targeting key industries and segments
Optimize paid, content, and partner marketing channels for longer enterprise sales cycles
Develop and own the events and community strategy supporting an exclusive, high-value ecosystem for technology leaders at large law firms
Architect a persistent and valuable community experience, distinct from one-off marketing events
Drive the industry events strategy to support awareness of Clio for large firms and engagement from key stakeholders
Collaborate with Sales and RevOps to define enterprise pipeline targets and measure marketing’s impact
Equip the sales team with personas, objection handling, collateral, and playbooks tailored to enterprise buying teams
Partner with the SDR/BDR team on outbound programs and feedback loops
Build a content strategy that speaks to large law firms
Commission case studies, webinars, white papers, and executive briefings that build trust and credibility
Represent the company at key industry events, panels, and in enterprise partnerships
Work closely with the PR team to develop a defining thought leadership strategy and category creation
Hire and lead a small team of growth, events, PMM, and operations as the function scales
Work cross-functionally with stakeholders

Skills

Key technologies and capabilities for this role

B2B MarketingEnterprise MarketingPipeline GenerationBrand StrategyTeam LeadershipSales PartnershipAILegalTechCampaign ExecutionData-Driven Marketing

Questions & Answers

Common questions about this position

What is the location requirement for this role?

The position is open to candidates in Toronto or on the east coast of the U.S.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills and experience are required for the Director of Global Enterprise Marketing role?

The role requires being a seasoned B2B marketing leader with expertise in the enterprise segment, a 'player-coach' who builds strategies and executes campaigns, and skills in building teams, partnerships with sales, and blending data, creativity, and technology for pipeline and revenue.

What does the team structure look like for this position?

You will lead the newly formed enterprise marketing team, focused on penetrating and expanding within the largest and most complex buyers in the legal space.

What makes a strong candidate for this Director role?

A strong candidate is a strategic, globally-minded 'player-coach' marketer who understands legal environments, AI in legal operations, enterprise sales complexity, and excels at team building, sales partnerships, and creating data-driven marketing programs.

Clio

Legal practice management software provider

About Clio

Clio provides legal practice management software that helps law firms operate more efficiently. Its two main products, Clio Grow and Clio Manage, serve different purposes: Clio Grow enhances the client intake process and engagement, while Clio Manage allows firms to organize tasks, manage cases, handle documents, and process payments in one platform. Clio caters to a diverse clientele, from solo practitioners to large firms, and operates on a subscription model, charging users monthly or annually for access to its software. The goal of Clio is to improve the efficiency of legal practices and reduce administrative burdens, ultimately supporting their growth.

Burnaby, CanadaHeadquarters

2008Year Founded

$1,279.9MTotal Funding

SERIES_FCompany Stage

LegalIndustries

1,001-5,000Employees

Benefits

Company equity

401k

Parental leave options and stipend

Flexible paid time off

Stipend to support WFH

Various wellness benefitsand programs

Risks

Emerging AI-driven legal tech startups could challenge Clio's market share.

Staying private may limit Clio's access to public market capital.

Significant investment in AI and expansion may strain Clio's resources.

Differentiation

Clio offers a comprehensive suite for law firm management, including client intake and payments.

Clio's products, Clio Grow and Clio Manage, streamline operations for legal professionals.

Clio's cloud-based platform supports solo practitioners and large law firms alike.

Upsides

Clio raised $900M in 2024, marking the largest Canadian software funding round.

Clio plans to enhance AI capabilities and expand into international markets.

Clio's subscription model generates $200M in annual recurring revenue.

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