[Remote] Director, Enterprise Marketing at Clio

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Seasoned B2B marketing leader with expertise in the enterprise segment
Ability to build and mentor high-performing teams
Strong relationship-building and partnership skills
Experience in developing and executing comprehensive marketing strategies
Knowledge of enterprise sales, marketing automation, and data-driven decision-making
Strong understanding of AI-powered LegalTech and its transformative potential
Ability to drive pipeline generation and revenue growth
Experience in launching and optimizing ABM and intent-based marketing campaigns
Strong event planning and community strategy skills
Ability to architect and deliver a persistent and valuable community experience
Experience in driving industry events and partnerships
Strong content creation and thought leadership skills
Ability to collaborate with cross-functional teams and stakeholders
Strong project management and team leadership skills
Experience in hiring, leading, and scaling teams

Responsibilities

Develop and execute comprehensive marketing strategies for the enterprise segment
Manage the budget and define KPIs to report on performance to the executive team
Evolve the brand narrative and product positioning to resonate with enterprise decision-makers
Develop competitive differentiation and use-case based messaging for enterprise
Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts
Launch ABM and intent-based marketing programs targeting key industries and segments
Optimize paid, content, and partner marketing channels for longer enterprise sales cycles
Develop and own the events and community strategy that supports an exclusive, high-value ecosystem for technology leaders at large law firms
Collaborate with Sales and RevOps to define enterprise pipeline targets and measure marketing’s impact
Equip the sales team with personas, objection handling, collateral, and playbooks tailored to enterprise buying teams
Partner with the SDR/BDR team on outbound programs and feedback loops
Build a content strategy that speaks to large law firms
Commission case studies, webinars, white papers, and executive briefings that build trust and credibility
Represent the company at key industry events, panels, and in enterprise partnerships
Work closely with the PR team to develop a defining thought leadership strategy and category creation

Skills

Clio

Legal practice management software provider

About Clio

Clio provides legal practice management software that helps law firms operate more efficiently. Its two main products, Clio Grow and Clio Manage, serve different purposes: Clio Grow enhances the client intake process and engagement, while Clio Manage allows firms to organize tasks, manage cases, handle documents, and process payments in one platform. Clio caters to a diverse clientele, from solo practitioners to large firms, and operates on a subscription model, charging users monthly or annually for access to its software. The goal of Clio is to improve the efficiency of legal practices and reduce administrative burdens, ultimately supporting their growth.

Burnaby, CanadaHeadquarters

2008Year Founded

$1,279.9MTotal Funding

SERIES_FCompany Stage

LegalIndustries

1,001-5,000Employees

Benefits

Company equity

401k

Parental leave options and stipend

Flexible paid time off

Stipend to support WFH

Various wellness benefitsand programs

Risks

Emerging AI-driven legal tech startups could challenge Clio's market share.

Staying private may limit Clio's access to public market capital.

Significant investment in AI and expansion may strain Clio's resources.

Differentiation

Clio offers a comprehensive suite for law firm management, including client intake and payments.

Clio's products, Clio Grow and Clio Manage, streamline operations for legal professionals.

Clio's cloud-based platform supports solo practitioners and large law firms alike.

Upsides

Clio raised $900M in 2024, marking the largest Canadian software funding round.

Clio plans to enhance AI capabilities and expand into international markets.

Clio's subscription model generates $200M in annual recurring revenue.

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