Vice President, Planning at Zeno Group

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Communications, Public RelationsIndustries

Requirements

Experience in Consumer Tech is preferred
At least eight years of extensive experience in a planning role at an advertising, digital, integrated marketing, or PR agency
Experience in planning, insights and analysis, with a focus on Brand Planning
Experience in an integrated marketing, advertising, digital media, or public relations in an agency setting
Ability to develop strategy and translate it into communications frameworks
Familiarity with agency planning models and capabilities
Ability to consult on primary research and lead secondary research (based on core research skills such as designing and executing ethnographies, focus groups and brand workshops, as well as data analysis)
Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences
Deft at developing powerful narratives to deliver insights and strategy for client buy-in
Understands role that PR and social media play in the overall communications marketing mix

Responsibilities

Determine priorities and develop/challenge the brief; set the bar for depth of insights and creative fodder
Use a research driven approach to develop the right questions, be an aggregator and help us stand apart at the table
Be able to bridge the gap between the consumer trends and the industry and determine appropriate channels for the brand based on editorial themes, target audience, brand objectives etc
Explore the intersection of culture, brands, and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms
Keep up to date with innovative work across advertising and communications industries; share internal and external best practices with colleagues across practices, sectors and functions within the agency, inspiring others to uncover insights and think in new ways
Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints
Delivers substantial change for clients and the communities in which we operate; ensures new insights from self and others fuel innovation in agency approach and client work; uses diversity of perspective to elevate client counsel, the agency and own career
Effectively implements change for clients and agency in a way that demonstrates powerful and unique thinking; uses thoughtful, strategic insights and knowledge to balance risk-taking for clients and the agency; holds others accountable for open-mindedness and embracing diverse viewpoints

Skills

Strategic Planning

Consumer Insights

Market Research

Brand Strategy

Cultural Analysis

Storytelling

Trend Analysis

Channel Strategy

Research Analysis

Writing

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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