Vice President, Communications & Brand

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software & Technology, Information Services, E-commerce, Marketing & AdvertisingIndustries

Requirements

The Vice President of Communications & Brand should possess a Bachelor’s degree in Communications, Marketing, or a related field, and have at least 10 years of experience in communications, brand management, or public relations, with 5+ years in a leadership role. Strong strategic thinking, brand storytelling, and visual identity expertise are essential, along with experience in developing and executing integrated communications strategies and managing external and internal communications. Experience working in B2B software companies is preferred.

Responsibilities

This role will own and evolve the company’s brand identity, positioning, and voice across all channels and audiences, lead brand campaigns and storytelling initiatives, ensure consistent brand expression across the customer journey, oversee the company’s visual identity system, lead and develop the brand/design team, partner with product and UX teams, develop and execute integrated communications strategies, manage public relations, media strategy, social channels, and thought leadership programs, partner closely with CMO and CEO on executive visibility, monitor brand health and corporate reputation, and establish metrics and reporting frameworks to measure brand impact.

Skills

Brand Strategy

Corporate Communications

Visual Identity

Content Creation

Public Relations

Cross-functional Leadership

Strategic Planning

Creative Direction

Syndigo

Cloud-native platform for digital commerce solutions

About Syndigo

Syndigo provides a cloud-based platform that improves the online shopping experience for various businesses, including retailers, brands, distributors, and manufacturers. Its main offerings include tools for managing product data, enhancing product information, analyzing digital shelf performance, and distributing content effectively. These solutions help clients work more efficiently and scale their operations. Syndigo stands out from competitors by serving a wide range of industries, such as grocery, automotive, and healthcare, with a focus on integrated content distribution and data management. The company's goal is to help businesses succeed in the digital marketplace by providing tailored subscription services and enterprise solutions.

Chicago, IllinoisHeadquarters

1973Year Founded

$3.8MTotal Funding

DEBTCompany Stage

Data & Analytics, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Disability Insurance

Parental Leave

Adoption Assistance

401(k) Retirement Plan

Risks

Emerging PIM software providers like Agility PIM challenge Syndigo's market position.

New executive appointments may lead to strategic shifts disrupting operations.

Industry-specific challenges in the foodservice vertical could slow Syndigo's growth.

Differentiation

Syndigo offers a comprehensive suite of solutions including MDM, PIM, and PXM.

The Content Experience Hub allows seamless product content management and syndication.

Syndigo serves over 14,000 enterprises across diverse industries globally.

Upsides

Growing demand for digital shelf analytics boosts Syndigo's market potential.

Cloud-native solutions expansion offers Syndigo increased market share opportunities.

Partnerships with companies like Pivotree enhance Syndigo's product content management capabilities.

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