[Remote] VP Product Marketing & Marketing Strategy at Sweed

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Cannabis, Retail TechnologyIndustries

Skills

Key technologies and capabilities for this role

Product MarketingMarketing StrategyMarket StrategyGrowth MarketingEnterprise SoftwareCannabis RetailPlatform DevelopmentPOS SystemseCommerceAnalyticsInventory ManagementStrategic PlanningTeam LeadershipCross-functional Collaboration

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is fully remote.

What is the team structure like at Sweed?

The total team size is over 200 people, with a globally distributed development team organized into cross-functional product teams of 8–12 members including developers, QA, and analysts, each led by a Team Lead and Product Owner. The CEO, account managers, and customer success team are based in the USA.

What are the key responsibilities or qualities needed for this VP role?

The role requires being a strategic operator who connects product building to market growth, sitting at the strategy table with CEO, CRO, and Head of Product, owning narrative, launches, enablement, lifecycle marketing, and evangelizing Sweed in the market.

What is the company culture like at Sweed?

Sweed emphasizes simplicity, efficiency, innovation, scalability, performance, earning customer trust, continuous improvement, and navigating the complex legal landscape of the cannabis industry while believing in its medicinal potential.

What makes a strong candidate for this VP Product Marketing role?

A strong candidate is senior enough to shape the roadmap and drive GTM alignment, deep enough to own narrative, launches, enablement, and lifecycle marketing, and evangelist enough to represent Sweed externally while bringing market insights internally; experience competing against platforms like Dutchie, Treez, and Blaze is ideal.

Sweed

Retail cannabis point-of-sale and management solution

About Sweed

Sweed offers a complete solution for retail cannabis businesses by combining point-of-sale systems with e-commerce, delivery, analytics, marketing, and inventory management features. This integrated approach simplifies operations for cannabis retailers, allowing them to manage all aspects of their business from a single platform. Unlike competitors that may require multiple separate systems, Sweed provides an all-in-one service that enhances efficiency and customer interaction. The company operates on a subscription model, ensuring a steady revenue stream while helping retailers improve their sales processes and make informed decisions based on data insights.

Burbank, CaliforniaHeadquarters

2017Year Founded

$500KTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Enterprise Software, Consumer GoodsIndustries

11-50Employees

Benefits

Flexible Work Hours

Remote Work Options

Health Insurance

Paid Vacation

Paid Sick Leave

Risks

LeafLink's expanded offerings increase competition in cannabis retail technology.

Sweed may face challenges in maintaining market share against larger competitors.

Rapid technological changes could outpace Sweed's current platform capabilities.

Differentiation

Sweed offers an all-in-one platform for cannabis retail operations.

The platform integrates POS, e-commerce, delivery, and analytics for dispensaries.

Sweed's subscription model ensures recurring revenue from a diverse client base.

Upsides

AI-driven insights enhance personalized marketing and customer engagement for Sweed.

Blockchain technology secures inventory management and supply chain tracking for Sweed.

Augmented reality enhances online shopping experiences for Sweed's e-commerce clients.

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