VP of Marketing
AchieversSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Cannabis, Retail TechnologyIndustries
Requirements
Candidates must have proven experience in a senior product marketing role, with a strong understanding of strategy and go-to-market execution. Experience in the cannabis retail industry is preferred. The ideal candidate will be a strategic operator capable of influencing product direction, driving market growth, and building compelling narratives.
Responsibilities
This role involves partnering with Product, Design, and Engineering to shape the product roadmap based on customer and market insights. Responsibilities include owning Sweed's positioning and narrative, leading go-to-market strategies for product launches, and ensuring new features have clear value propositions. The VP will also build and deliver sales and customer success enablement tools, drive adoption and retention through lifecycle marketing, conduct competitive analysis, and represent Sweed in the market through thought leadership and events. Additionally, the role includes mentoring and growing the marketing team to function as a high-performing go-to-market engine.
Skills
Product Marketing
Marketing Strategy
Market Strategy
Growth Marketing
Enterprise Software
Cannabis Retail
Platform Development
POS Systems
eCommerce
Analytics
Inventory Management
Strategic Planning
Team Leadership
Cross-functional Collaboration
Sweed
Retail cannabis point-of-sale and management solution
About Sweed
Sweed offers a complete solution for retail cannabis businesses by combining point-of-sale systems with e-commerce, delivery, analytics, marketing, and inventory management features. This integrated approach simplifies operations for cannabis retailers, allowing them to manage all aspects of their business from a single platform. Unlike competitors that may require multiple separate systems, Sweed provides an all-in-one service that enhances efficiency and customer interaction. The company operates on a subscription model, ensuring a steady revenue stream while helping retailers improve their sales processes and make informed decisions based on data insights.
Burbank, CaliforniaHeadquarters
2017Year Founded
$500KTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, Enterprise Software, Consumer GoodsIndustries
11-50Employees
Benefits
Flexible Work Hours
Remote Work Options
Health Insurance
Paid Vacation
Paid Sick Leave
Risks
LeafLink's expanded offerings increase competition in cannabis retail technology.
Sweed may face challenges in maintaining market share against larger competitors.
Rapid technological changes could outpace Sweed's current platform capabilities.
Differentiation
Sweed offers an all-in-one platform for cannabis retail operations.
The platform integrates POS, e-commerce, delivery, and analytics for dispensaries.
Sweed's subscription model ensures recurring revenue from a diverse client base.
Upsides
AI-driven insights enhance personalized marketing and customer engagement for Sweed.
Blockchain technology secures inventory management and supply chain tracking for Sweed.
Augmented reality enhances online shopping experiences for Sweed's e-commerce clients.
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