[Remote] Executive Creative Director, Head of Brand at Kraken

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Seasoned, creative, and brand leader
Passion for being part of the financial revolution
Ability to guide multiple creative teams
Ability to define the creative strategy and production for all
Experience with marketing, advertising, and brand initiatives
Experience with TV, digital, social, partnerships, and experiential activations
Data-driven insights and cultural trends knowledge
Experience with agency relationships

Responsibilities

Lead and inspire Kraken’s creative leads to develop bold, high-impact creative
Set and execute the global creative vision for Kraken
Drive world-class advertising and campaigns across various channels
Own the brand and creative strategy, shaping Kraken’s identity and voice
Champion crypto culture and develop reactive marketing and activations
Balance leadership and execution, guiding teams and executing high-level creative work
Oversee creative agency relationships
Foster a high-performing creative and brand team

Skills

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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