VP, Digital Experience (Remote) at Crowdstrike

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

Data-driven growth expertise
Customer-centric experience design expertise
Experience leading global teams across performance marketing, digital strategy, and web experience
Ability to own vision and execution for digital channels to fuel inbound demand
Expertise in paid digital programs (search, social, display, programmatic, emerging channels)
Knowledge of analytics, attribution, insights, ROI measurement, and optimization
Experience with SEO, site architecture, content optimization, personalization, and conversion optimization
Ability to implement continuous testing and experimentation (A/B, multivariate, personalization)
Partnership experience with Sales, Product Marketing, Brand, Revenue Marketing, Data teams, Marketing Ops, and IT
Passion for innovation, pipeline accountability, and customer experience design

Responsibilities

Build, lead, and inspire global teams across performance marketing, digital experience, and web strategy
Develop the overarching digital roadmap that drives pipeline growth, customer acquisition, and lifetime value
Partner with Sales, Product Marketing, Brand, and Revenue Marketing to ensure alignment on business objectives and go-to-market priorities
Own paid digital programs (search, social, display, programmatic, emerging channels) to drive inbound demand and pipeline contribution
Scale integrated digital campaigns that balance lead capture, nurture, and account-based engagement
Establish a framework for ROI measurement, attribution, and optimization across the funnel
Lead the vision and strategy for CrowdStrike.com and related digital properties, ensuring best-in-class user experience, personalization, and conversion optimization
Oversee SEO, site architecture, and content optimization to maximize visibility and inbound traffic
Implement continuous testing and experimentation (A/B, multivariate, personalization) to enhance digital engagement and performance
Partner with Data teams to define KPIs, dashboards, and performance reporting
Ensure digital campaigns and experiences are supported by the right marketing technology stack and analytics infrastructure
Partner with Marketing Ops and IT to build a best-in-class AI-powered digital experience technology strategy

Skills

Key technologies and capabilities for this role

Performance MarketingDigital StrategyWeb ExperienceDemand GenerationPaid SearchSocial MediaAI-Powered ExperiencesCustomer Experience DesignPipeline ManagementMarketing Analytics

Questions & Answers

Common questions about this position

Is this VP, Digital Experience role remote?

Yes, the role is remote as indicated by the job title.

What is the salary or compensation for this position?

This information is not specified in the job description.

What are the key skills needed for the VP, Digital Experience role?

The role requires data-driven growth expertise, customer-centric experience design, leadership of global teams in performance marketing, digital strategy, and web experience, plus skills in analytics, attribution, and innovation.

What is CrowdStrike's company culture like?

CrowdStrike cultivates a culture that gives every employee flexibility and autonomy to own their careers, with a focus on limitless passion, relentless innovation, and commitment to customers, community, and each other.

What makes a strong candidate for this VP role?

A strong candidate is a builder and innovator who thrives at the intersection of pipeline accountability and customer experience design, with expertise in leading global teams and driving digital demand generation.

Crowdstrike

Cloud-native endpoint security solutions provider

About Crowdstrike

CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.

Austin, TexasHeadquarters

2011Year Founded

$468MTotal Funding

IPOCompany Stage

Enterprise Software, CybersecurityIndustries

5,001-10,000Employees

Benefits

Competitive Employee Stock Purchase Plan

Remote-friendly culture

Market leader in compensation and equity awards

Competitive vacation and flexible working arrangements

Comprehensive health benefits + 401k plan

Paid Parental Leave, including adoption

Wellness programs

Professional development and mentorship opportunities

Open offices have stocked kitchens, coffee, soda and treats

Risks

Increased competition from companies like Lumos could challenge CrowdStrike's market share.

Recovery from last year's outage may still affect customer trust and future sales.

Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.

Differentiation

CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.

The company serves 44 of the Fortune 100, showcasing its strong market presence.

CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.

Upsides

Partnership with SonicWall opens new SMB market segment for CrowdStrike.

Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.

Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.

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