VP, Digital Experience (Remote) at Crowdstrike

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

(Not specified in the provided text)

Responsibilities

Lead a global team spanning performance marketing, digital strategy, and web experience
Own the vision and execution for how digital channels fuel inbound demand
Shape how prospects and customers experience CrowdStrike online
Lead programs that bring customers into the funnel and accelerate pipeline
Ensure CrowdStrike.com and digital properties deliver world-class design, personalization, and conversion optimization
Set the standard for analytics, attribution, and insights that drive smarter decisions and maximize ROI
Empower a team to push boundaries, innovate, and continuously improve
Develop the overarching digital roadmap that drives pipeline growth, customer acquisition, and lifetime value
Partner with Sales, Product Marketing, Brand, and Revenue Marketing to ensure alignment
Own paid digital programs (search, social, display, programmatic, emerging channels) to drive inbound demand
Scale integrated digital campaigns that balance lead capture, nurture, and account-based engagement
Establish a framework for ROI measurement, attribution, and optimization across the funnel
Lead the vision and strategy for CrowdStrike.com and related digital properties
Oversee SEO, site architecture, and content optimization
Implement continuous testing and experimentation (A/B, multivariate, personalization)
Partner with Data teams to define KPIs, dashboards, and performance reporting
Ensure digital campaigns and experiences are supported by the right marketing technology stack and analytics infrastructure
Partner with Marketing Ops and IT to build a best in class AI-powered digital experience technology strategy

Skills

Crowdstrike

Cloud-native endpoint security solutions provider

About Crowdstrike

CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.

Austin, TexasHeadquarters

2011Year Founded

$468MTotal Funding

IPOCompany Stage

Enterprise Software, CybersecurityIndustries

5,001-10,000Employees

Benefits

Competitive Employee Stock Purchase Plan

Remote-friendly culture

Market leader in compensation and equity awards

Competitive vacation and flexible working arrangements

Comprehensive health benefits + 401k plan

Paid Parental Leave, including adoption

Wellness programs

Professional development and mentorship opportunities

Open offices have stocked kitchens, coffee, soda and treats

Risks

Increased competition from companies like Lumos could challenge CrowdStrike's market share.

Recovery from last year's outage may still affect customer trust and future sales.

Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.

Differentiation

CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.

The company serves 44 of the Fortune 100, showcasing its strong market presence.

CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.

Upsides

Partnership with SonicWall opens new SMB market segment for CrowdStrike.

Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.

Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.

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