[Remote] VP, Media Planning at Barkley

Remote

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Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • 8+ years in media planning with a track record of leading, developing, and inspiring high-performing teams
  • Bachelor's degree or equivalent in a related field

Responsibilities

  • Set a clear strategic vision for clients and ensure every plan, POV, and recommendation ladders up to it
  • Be a trusted partner to senior clients; connect dots across Strategy, Creative, Data, CRM, and Activation
  • Be a creative media mind who brings fresh, breakthrough ideas and coaches the team to push past expected media moments
  • Translate data, audience insights, and competitive intelligence into sharp, actionable strategies
  • Keep a pulse on team bandwidth and elevate issues early to keep work moving with clarity and momentum
  • Be a confident communicator who can present complex ideas simply and represent Media at the most senior levels
  • Stay plugged into media and cultural trends and identify opportunities that advance client and agency impact
  • Be operationally strong: budgets, processes, cross-team workflows, and the details that keep plans buttoned up
  • Bring energy, curiosity, and optimism that fuels better thinking and a strong team culture
  • Build senior-level client relationships and use that understanding to ensure media deliverables surpass client expectations
  • Manage team bandwidth and build the business case for team growth
  • Coach the team to be flexible and adapt to evolving or ambiguous situations
  • Identify gaps in team performance and put together plans for how to level-up team performance
  • Put together & implement plans for long-term team growth and development

Skills

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters
1964Year Founded
$5.1MTotal Funding
MERGERCompany Stage
Consulting, Consumer Software, Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
Life Insurance
Unlimited Paid Time Off
401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.
The merger with OKRP could result in operational inefficiencies and client conflicts.
Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.
The agency combines creativity with data-driven insights for modern consumer engagement.
Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.
The merger with OKRP creates one of the largest independent marketing firms in the U.S.
Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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