[Remote] Senior Media Planner at Barkley

Kansas City, Missouri, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, MarketingIndustries

Requirements

Bachelor’s degree or equivalent in a related field
Minimum 3 years of media planning experience
Strong knowledge of both traditional & digital media channels (preferred)
Ability to think critically and apply a strategic approach to all plans or projects
Ability to work effectively with a variety of internal teams and business groups, including Creative, Data & Measurement, Strategy, and Finance
Ability to communicate effectively within a team environment as well as with outside media sales
Curiosity and Skepticism: Always asking “WHY?”, internal drive to learn, consider multiple perspectives
Strategic, Creative Problem-Solving: Analytical, derive insights from data, develop smart media approaches, creative solutions
Initiative & Accountability: Gritty self-starter, proactively solve problems
Communication & Storytelling: Communicate complex info, build relationships, marry data and storytelling
Adaptability: Adjust in evolving situations, tackle challenges creatively
Self-Development: Reflective, seek learning opportunities

Responsibilities

Develops strategic and tactical media recommendations for clients, recommending channels and tactics that will deliver upon client’s objectives
Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance
Build strategic media audiences through 3rd party syndicated audience tools (Nielsen, Mintel, Comscore, MediaTools, Commspoint, MRI-Simmons, YouGov Profiles) to develop audience recommendations and understand audience media consumption and behaviors
Use competitive intelligence tools to identify category white space and support media strategy
Flawlessly manage client media budget, including the development of media flowcharts, sending flowchart updates, working with clients to secure budget approvals, and authorizing Activation teams to purchase
Support in client billing, including partnership with the Finance team to review draft invoices against anticipated spend, ensuring invoices line up with planned investment
Crafting internal and external POVs based on trending topics impacting the media landscape, category or market trends, clearly articulating the impact to media recommendations
Participating in weekly status calls to keep clients updated on active media projects, and relaying important updates back to internal teams

Skills

Key technologies and capabilities for this role

Media PlanningMedia BuyingCRMData AnalyticsRetail MediaSEODigital Experiences

Questions & Answers

Common questions about this position

Is this position remote or hybrid?

This is a full-time, hybrid position.

What are the key qualities needed to succeed in this role?

Success requires curiosity and skepticism, strategic creative problem-solving, initiative and accountability, communication and storytelling, adaptability, and self-development.

What are the main responsibilities of the Senior Media Planner?

Responsibilities include developing strategic and tactical media recommendations, building relationships with internal teams and clients, creating media audiences using tools like Nielsen and Comscore, using competitive intelligence, and managing client media budgets including flowcharts and approvals.

What is the company culture like at MissionOne Media?

The culture emphasizes curiosity, strategic problem-solving, initiative, strong communication, adaptability, and self-development, with close collaboration across MissionOne Media and BarkleyOKRP teams.

What makes a strong candidate for this Senior Media Planner role?

A strong candidate is analytical with data skills, proficient in media planning tools like Nielsen and Comscore, excels at client relationships and budget management, and demonstrates curiosity, adaptability, and storytelling abilities.

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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