Sr Integrated Marketing Manager at DeepIntent

The Sr. Integrated Marketing Manager will design and orchestrate integrated campaigns to drive awareness, engagement, and pipeline impact. They will own marketing operations and analytics, building the frameworks, processes, and insights that scale programs and measure their effectiveness. Responsibilities include developing and executing integrated marketing plans, ensuring consistent messaging across all channels, and collaborating with cross-functional partners to align on priorities and business goals. The role involves leading multi-channel demand generation campaigns, designing and executing targeted ABM programs, and managing co-marketing initiatives. Additionally, the manager will own email marketing strategy, planning, and performance analysis, define social media channel strategy and campaign direction, and lead the identification and submission process for industry awards. They will partner with media agencies on paid media campaigns and build scalable processes to extend content reach across owned, earned, and paid channels. The manager will also partner with Revenue and Marketing Ops to refine lead frameworks, scoring models, and routing processes, and define and report on core marketing metrics.