[Remote] Head of Integrated Campaigns and ABM at LaunchDarkly

United States

Apply Now

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

12+ years of experience in B2B marketing, integrated campaigns, and ABM
Proven ability to translate strategic business goals into executable marketing programs that deliver measurable results
Strong understanding of B2B demand generation and ABM frameworks (e.g., SiriusDecisions, TOPO, ITSMA, etc.)
Skilled at leading through influence and alignment across cross-functional and executive stakeholders
Deep experience partnering with Sales, Product Marketing, CS, and Revenue Operations
Demonstrated success managing budgets and optimizing across channels
Exceptional communication, presentation, and stakeholder management skills
Experience in B2B SaaS or high-growth technology environments strongly preferred

Responsibilities

Partner with senior revenue and marketing leadership to translate GTM strategy into actionable campaign and ABM plans
Build, lead, and mentor an integrated campaigns & ABM team
Collaborate with Sales and Rev Ops to define campaign priorities, ensuring alignment with revenue targets
Deploy and operationalize best practice B2B marketing frameworks for campaign planning, execution, and optimization
Drive cross-functional collaboration across marketing teams (brand, product management, creative, content, project management, and marketing operations)
Establish and manage campaign and ABM budgets in partnership with Finance
Participate in interlocks with Sales and Rev Ops to assess campaign performance and optimize
Define success metrics, dashboards, and reporting cadences to track performance across channels and segments
Serve as a thought partner to Product Marketing and Sales Leadership in shaping audience segmentation, messaging, and value propositions

Skills

LaunchDarkly

Feature management platform for software developers

About LaunchDarkly

LaunchDarkly provides a platform for developers to manage and automate software features. Its main product is a feature management platform that allows developers to control software features, enabling safe code shipping, self-serve experimentation, personalized user experiences, and improved reliability of applications. This platform allows developers to revert feature behaviors without code changes, enhancing productivity. LaunchDarkly operates on a subscription model, charging clients for access to its services. The platform helps clients innovate quickly, automate software releases, reduce delivery costs, and maximize the impact of software features. The goal is to improve software development processes for a diverse range of clients in the DevOps market.

Oakland, CaliforniaHeadquarters

2014Year Founded

$321.3MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Flexible work environment - Making an inclusive space for everyone means recognizing we all have our own individual working styles and needs.

Health and wellness - LaunchDarkly offers full coverage with health, dental, and vision plans for you and your dependents.

Salary and options - We're all in this together. LaunchDarkly offers competitive pay, equity, and the option to participate in a 401(k) program.

Learn and grow - We love to see our own continue to grow their skill sets—whether that's taking a class or attending a conference.

Risks

Competition from Harness, acquiring Split.io, threatens LaunchDarkly's market share.

Guardian Edition's complexity may confuse customers and complicate sales.

Expansion into the EU region may increase operational costs and regulatory scrutiny.

Differentiation

LaunchDarkly offers advanced feature flagging and experimentation capabilities for progressive delivery.

The platform supports EU data residency, enhancing compliance for European clients.

LaunchDarkly integrates feature management with CI/CD pipelines for seamless software delivery.

Upsides

LaunchDarkly's Galaxy Product Release enhances personalized user experiences and feature optimization.

The appointment of Claire Vo as CPO is expected to drive platform innovation.

Recognition as a Strong Performer by Forrester boosts LaunchDarkly's market credibility.

Land your dream remote job 3x faster with AI

Try Jobo Free