Manager, Marketing Operations
Instructure- Full Time
- Senior (5 to 8 years)
Candidates should possess 5+ years of experience in marketing operations within high-growth B2B SaaS, with consulting or investment banking experience being a plus. They should be proficient in writing SQL, comfortable with spreadsheets, and understand the distinction between clean data and actionable insights. Strong experience with Marketo (or equivalent) and familiarity with tools like SFDC, Clearbit, Census, Segment, and related martech is required.
As a Marketing Operations Manager, the individual will serve as a strategic partner to Marketing and Growth leaders, owning the operational engine behind top-of-funnel growth and driving pipeline generation. They will run the marketing engine by managing campaign execution, database management, and performance audits, while also architecting for scale by designing and maintaining a best-in-class marketing tech stack. Furthermore, they will be the insights powerhouse, defining data structures, building dashboards, and running analyses to surface marketing insights, and partner cross-functionally with GTM Systems, Sales Ops, and Analytics Engineering. Finally, they will drive strategic initiatives, lead cross-functional projects, and stay ahead of martech trends to level up tools and processes.
Provides buy now, pay later services
Zip Co offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to different spending needs, with Zip Pay for everyday purchases and Zip Money for larger expenses. The service works by enabling users to shop at partnered retailers and manage their payments through a clear and transparent system, where they can see how much they owe and when payments are due. Unlike many competitors, Zip focuses on providing flexible payment options and a straightforward fee structure, generating revenue through merchant fees, late fees, and interest on select products. The company's goal is to simplify the purchasing process for consumers while expanding its market presence across various countries.