[Remote] Demand Generation Manager at Olo

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, RestaurantIndustries

Requirements

Bachelor's degree in Marketing, Business, or a related field
5+ years of B2B experience in demand generation, with proven experience with events, ABM, and digital marketing channels
Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI, and intent/ABM software
Experience working with vendors, driving time to value, fast and strategic execution, and overall ROI from the partnerships
Hands-on experience with AI tools for marketing is a plus
Exceptional communication, project management, and analytical skills

Responsibilities

Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions
Constantly monitor, analyze, and report on the performance of all demand generation activities. Use data to identify trends, measure campaign effectiveness, and make data-backed decisions to improve future efforts
Own the end-to-end strategy for in-person and virtual events, including trade shows, conferences, and webinars. This includes pre-event promotion, on-site engagement, and post-event follow-up to maximize ROI
Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts. Partner closely with sales to identify high-value accounts, create personalized marketing plays, and orchestrate multi-channel campaigns that engage decision-makers
Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets
Identify and implement AI-powered tools and techniques to enhance demand generation efforts, including leveraging AI for content creation and personalization, campaign optimization, understanding campaign results, and automating workflows to improve efficiency and results
Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives and create a seamless customer journey
Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals

Skills

Key technologies and capabilities for this role

Demand GenerationAccount-Based MarketingABMDigital MarketingAICampaign ManagementPerformance AnalysisEvents StrategyTrade ShowsWebinarsData Analysis

Questions & Answers

Common questions about this position

Is this position remote-friendly?

Yes, you can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.

What experience is required for this role?

A Bachelor's degree in Marketing, Business, or a related field and 5+ years of B2B experience in demand generation are required.

What are the key responsibilities of the Demand Generation Manager?

You will build and optimize multi-channel campaigns, manage events and ABM strategies, execute digital marketing, integrate AI tools, collaborate cross-functionally, and manage the budget.

What salary or compensation does this role offer?

This information is not specified in the job description.

What kind of candidate excels in this role?

Olo seeks a creative yet analytical marketer with a proven track record of hitting and exceeding pipeline goals, who thrives on innovation and knows how to leverage teammates, vendors, and technology.

Olo

SaaS platform for restaurant digital ordering

About Olo

Olo provides a Software-as-a-Service (SaaS) platform designed for on-demand restaurant commerce, focusing on digital ordering and delivery. The platform allows multi-location restaurant brands to manage their digital channels in one place, integrating various systems for orders, deliveries, and customer interactions. This integration helps restaurants streamline their operations and enhance customer engagement. Olo's business model includes a subscription service for restaurants, along with transaction fees for each order processed, ensuring a steady revenue stream that grows with their clients' success. The company's goal is to support the digital transformation of the restaurant industry, making it easier for restaurants to meet the increasing demand for online food ordering and delivery.

New York City, New YorkHeadquarters

2005Year Founded

$176.4MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Company Match

Home Office Stipend

Company Equity

Parental Leave

Risks

Increased competition from Square's integrated solutions may attract Olo's clients.

Olo's reliance on partnerships poses risks if partners face operational difficulties.

Labor shortages could hinder the effectiveness of Olo's self-ordering kiosks with GRUBBRR.

Differentiation

Olo integrates seamlessly with existing restaurant systems for efficient order management.

Olo's platform supports over 60,000 restaurants, showcasing its scalability and reliability.

Olo offers a dual revenue model with subscription fees and transaction-based income.

Upsides

Olo's partnership with GRUBBRR enhances omnichannel dining experiences, boosting customer satisfaction.

The launch of 'Loyalty for Borderless Accounts' strengthens customer engagement and retention.

Olo's relocation to One World Trade Center signifies growth and increased market presence.

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