[Remote] Demand Generation Manager at Olo

New York, New York, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor's degree in Marketing, Business, or a related field
5+ years of B2B experience in demand generation
Proven experience with events, ABM, and digital marketing channels
Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI and intent/ABM software
Experience working with vendors, driving time to value, fast and strategic execution and overall ROI from the partnerships
Hands-on experience with AI tools for marketing is a plus
Exceptional communication, project management, and analytical skills

Responsibilities

Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions
Constantly monitor, analyze, and report on the performance of all demand generation activities
Own the end-to-end strategy for in-person and virtual events
Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts
Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets
Identify and implement AI-powered tools and techniques to enhance demand generation efforts
Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives
Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals

Skills

Olo

SaaS platform for restaurant digital ordering

About Olo

Olo provides a Software-as-a-Service (SaaS) platform designed for on-demand restaurant commerce, focusing on digital ordering and delivery. The platform allows multi-location restaurant brands to manage their digital channels in one place, integrating various systems for orders, deliveries, and customer interactions. This integration helps restaurants streamline their operations and enhance customer engagement. Olo's business model includes a subscription service for restaurants, along with transaction fees for each order processed, ensuring a steady revenue stream that grows with their clients' success. The company's goal is to support the digital transformation of the restaurant industry, making it easier for restaurants to meet the increasing demand for online food ordering and delivery.

New York City, New YorkHeadquarters

2005Year Founded

$176.4MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Company Match

Home Office Stipend

Company Equity

Parental Leave

Risks

Increased competition from Square's integrated solutions may attract Olo's clients.

Olo's reliance on partnerships poses risks if partners face operational difficulties.

Labor shortages could hinder the effectiveness of Olo's self-ordering kiosks with GRUBBRR.

Differentiation

Olo integrates seamlessly with existing restaurant systems for efficient order management.

Olo's platform supports over 60,000 restaurants, showcasing its scalability and reliability.

Olo offers a dual revenue model with subscription fees and transaction-based income.

Upsides

Olo's partnership with GRUBBRR enhances omnichannel dining experiences, boosting customer satisfaction.

The launch of 'Loyalty for Borderless Accounts' strengthens customer engagement and retention.

Olo's relocation to One World Trade Center signifies growth and increased market presence.

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