DeepIntent

Healthcare advertising technology and demand-side platform

New York City, New York, United States

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About DeepIntent

DeepIntent offers a demand-side platform (DSP) tailored for healthcare advertising, allowing marketers to create and manage campaigns that target both patients and healthcare professionals (HCPs). The platform uses a proprietary ID graph and HCP Planner to form targeted audiences based on reliable data sources, addressing privacy concerns in healthcare advertising. DeepIntent stands out from competitors by prioritizing privacy compliance and data security, ensuring sensitive user information is protected. The company's goal is to empower healthcare marketers to run effective digital advertising campaigns while maintaining high standards of data security.

New York City, New YorkHeadquarters
2016Year Founded
$45MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, HealthcareIndustries
51-200Employees

Benefits

Remote Work Options
Performance Bonus

Risks

Scrutiny on third-party data vendors may lead to compliance challenges.
Data privacy regulation changes could impact partnerships and data sharing.
Integration with Acxiom poses risks related to data breaches or misuse.

Differentiation

DeepIntent's MarketMatch platform offers a unified digital healthcare marketplace.
The proprietary ID graph enables precise targeting of healthcare professionals and patients.
Focus on privacy compliance sets DeepIntent apart in healthcare advertising.

Upsides

Partnership with Everyday Health Group expands access to premium health segments.
Integration with Acxiom enhances data capabilities and marketing performance.
Winning the Digiday Media Award boosts DeepIntent's industry credibility.

Remote Jobs at DeepIntent

New York +1 more
Remote

Director of Client Insights & Analytics

DeepIntent
Salary not specified
  • Full Time
  • Senior (5 to 8 years)