[Remote] Manager, Global Campaigns at Bazaarvoice

United States

Bazaarvoice Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, Biotechnology, Marketing TechnologyIndustries

Requirements

Candidates must have proven experience in a senior marketing leadership role, preferably in a global or multi-regional capacity, with a strong track record in net new demand generation and cross-sell/upsell. A strong track record of developing and executing successful, large-scale marketing campaigns is essential.

Responsibilities

The Manager, Global Campaigns will be responsible for the overarching vision, planning, and direction of global marketing campaigns to drive customer acquisition, engagement, and upsell. This includes developing and owning the global campaign strategy and execution plan, managing the campaign roadmap with a focus on growth bets and experiments, and overseeing the global campaigns budget and resource allocation. The role involves leading, mentoring, and managing a team of marketing professionals, serving as the primary point of contact for senior leadership regarding campaign performance and strategic direction, and monitoring and analyzing campaign performance against key metrics. Additionally, the manager will collaborate closely with product marketing, content, and field marketing, and lead tiger teams to address urgent business opportunities, embodying a 'one global standard, local adaptation' approach.

Skills

Marketing Campaigns
Strategic Planning
Team Leadership
Customer Acquisition
Customer Engagement
Upsell
Stakeholder Management

Bazaarvoice

Facilitates user-generated content for eCommerce

About Bazaarvoice

Bazaarvoice enhances consumer experiences and drives sales by leveraging user-generated content, such as customer reviews, ratings, and visual content. The company provides tools that allow retailers and brands to collect, manage, and distribute this content, integrating it into their online stores and marketing strategies. Bazaarvoice stands out by offering a powerful content engine that amplifies the reach of client content across a vast retail network and integrates with social media platforms. The goal is to empower brands and retailers to use customer opinions and visual content to inspire confidence and increase sales.

Austin, TexasHeadquarters
2005Year Founded
$19.4MTotal Funding
POST_IPO_EQUITYCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Mental wellness matters - All team members get access to the Modern Health platform, which provides resources for personal/professional coaching, therapy, and meditation.
Improve your community and b:generous - We believe in investing our time and money to support our communities globally.
Embrace wellness and reward others - Through our YouEarnedIt platform, achievements, wellness, volunteering, and coaching is celebrated and rewarded, and everyone has a voice.
Paid sabbaticals - We reward employees for hard work. After five years with Bazaarvoice, you can apply for an eight-week paid sabbatical.
Recognition-based culture - We provide opportunities for annual merit rewards, company bonus schemes, and growth within your role.
Flexible work from home policies - The working world has changed. So have we.

Risks

Fake reviews and fraudulent content threaten Bazaarvoice's credibility and consumer trust.
Economic downturn reduces consumer spending on non-essential items, impacting demand.
Integration of Granify introduces risks in aligning AI-driven contextualization with existing systems.

Differentiation

Bazaarvoice leverages user-generated content to enhance consumer experiences and drive sales.
The company offers a powerful content engine that amplifies client content reach.
Strategic partnerships with social media platforms turn visual content into actionable purchase points.

Upsides

AI-driven personalization tools enhance user experience and increase engagement.
Growing concern over fake reviews boosts Bazaarvoice's authenticity verification processes.
Partnership with Attentive expands communication channels for personalized consumer interactions.

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